In this ongoing series of case study articles, the folks at Weatherchem explore some of the applications developed for its various closures thus far. This installment features Domino Sugar and the various benefits Weatherchem was able to provide.
Customer: Florida Crystals
End user: Florida Crystals
Product: Domino Sugar
Market: Confectionary
Florida Crystals is the creator of Domino Sugar, a delicious 3-oz. blend of granulated sugar and cinnamon resulting in a perfect topping for toast, waffles, cereals, fruits, and more, making breakfast brighter and more mouthwatering for adults and children alike. To top off the packaging, Florida Crystals' hand shaker figurine has a new Flapper® cap, developed by Weatherchem, a tamper evident seal for freshness, and comes in a colorful assortment of collectable characters that kids will love.
This product was chosen because:
- The Flapper cap upgraded the product appearance
- Product dispensing is controlled - No mess!
- The product is fun for kids to use
Market factors:
The confectionary and sweetener market offers some interesting contrasts. The market runs the gamut from artificial sweeteners used as an integral part of weight control, to the sugars most of us use daily, to the colorful sprinkles and chocolate shavings used to top delicious desserts. At the same time, this market has one continuous need – colorful and convenient packaging that differentiates a brand. Combined with Florida Crystals' other value propositions (USDA Organic product, small scale product from the "home" community, certified carbon free, and excellent level of quality), the closure provides the perfect complement to the product.
Results of the implementation:
- Higher level of shelf appeal – young consumers prefer the colorful, collectable hand shakers.
- More favorable response from consumers after purchase, thanks to the convenient dispensing.
- Higher level of consumer satisfaction – the closure and container keep the product fresher.