Innovation and new product development are key at MRP Solutions. Fulfilling the company's mission of 'packaging with purpose' there are a number of important considerations that are taken into account in the design and manufacture of the company's closure offering.
Consumer influence is one of the most important factors to consider in addition to that of retailers, logistics and brands. Without meeting the functional requirements, a product needs to focus on every user's experience of it.
Does your package have shelf impact?
If consumers focus on a product on the shelf for more than 3 seconds, they are 63% more likely to buy it. On average, about 70% of purchase decisions are made at the shelf, whilst roughly 64% of consumers will buy a product off the shelf without researching it first.
Packaging drives 36% of purchasing decisions which is more than digital ads, TV ads, or peer feedback, and about 41% of consumers make a repeat purchase because of a product’s packaging.
In addition to having shelf impact, a complete understanding of how a product works is key in order to ensure effective functionality and a satisfactory consumer experience.
Learn more about MRP Solutions' key considerations for the design and manufacture of closures in the Innovation and New Product Development Report, or contact MRP Solutions directly and find out how our team can assist you with your packaging.