Webpackaging logo

What does the Pentawards partnership mean for Packaging Innovations London?

  • Packaging Innovations, Empack and Label&Print
Europe, UK, Ireland, England, Beauty, Eating, Drinking, Luxury, Shows, Associations, Media, Packaging Trade Shows, Events, Easyfairs, Packaging Awards

The primary mission of the Pentawards is to increase the stature of packaging design and those who create it. Following its recent partnership with Artexis Easyfairs, find out more about the Pentawards’ partnership with Packaging Innovations London in this interview with Adam Ryan, Project Manager for Pentawards.

What are the Pentawards?

Created in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. Each year, packaging from around the world is judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands.

For the 2017 awards, there were 2,013 entries from 5 continents and 54 countries.

What does the Pentawards partnership mean for Packaging Innovations London 2017?

It means attendees to Packaging Innovations & Luxury Packaging London 2017, which takes place on 13 & 14 September at Olympia London, can experience the future of branded and inspirational packaging design with the world exclusive debut of the Pentawards Conference and live Pentawards Exhibit!

What can we expect to hear at the Pentawards Conference?

The Pentawards Conference will feature a hand-picked selection of design gurus and award winning rock stars of the packaging design industry. They will reveal the creative insight and design thinking that has formed the basis of their award winning work.

As well as this, speakers from Coty, Design Bridge, Diageo, ButterflyCanon Kinneir Dufort, SharpEnd and more will cover the hottest topics, explain how to tell your brand story, deliver innovation through design and discover how designing with technology can add real value to your brand.

What is the Pentawards Exhibit, and what industries will be represented?

The Pentawards Exhibit is a new initiative for 2017! It will feature some of the 2017 finalists, seen here for the first time, across five main categories – body, beverage, food, Luxury and other markets. The display offers visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from the last year.

What will visitors to the show get out of the exciting new partnership?

The partnership will provide the packaging community a vision of the future, how to successfully tackle it and inspire attendees to achieve excellence in their own packaging design. It also is the ultimate way to raise the profile and importance of packaging design.

What’s next for the Pentawards?

The eleventh Pentawards gala ceremony will be held at the W Hotel, Barcelona. The tickets for the gala sold out in less than 4 weeks and we will play host to over 300 people from the global packaging design community.

See also

Packaging affects the senses!

Packaging affects the senses!

It’s official, when it comes to packaging, we have lost our senses. New research suggests that our sense of taste, smell and even feel is directly affected by the packaging a product comes in. In a unique trial, otherwise identical products were rated 35% better overall, simply due to the packaging they were associated with. For instance, perfume was thought to smell 60% nicer and wine tasted 53% better and consumers thought a t-shirt felt 10% more superior, simply if it came in a higher quality pack. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.

Show stopping features announced for Londons most exclusive packaging event

Show stopping features announced for London's most exclusive packaging event

New initiatives and a revamped seminar format will be launched at Packaging Innovations and Luxury Packaging London 2017, which returns to Olympia on 13 & 14 September. The new developments will offer focused seminar sessions for food, drinks, beauty and luxury packaging, as well as a new theatre dedicated to Packaging Design. These will run alongside a series of established show favourites, all offering a powerful and educational programme of interactive features and invaluable advice for the senior decision makers and buyers in attendance.

Packaging Innovations and Luxury Packaging London 2016 to host Starpack awards

Packaging Innovations and Luxury Packaging London 2016 to host Starpack awards

For the first time, The Starpack Awards will be hosted at Packaging Innovations and Luxury Packaging London 2016. The UK's premier annual awards scheme now in its 58th year, will take place on day two of the show, 15th September, in the Keynote Theatre, between 1pm and 3pm. The objective of the Starpack Awards Scheme is to identify innovation in packaging design and technology, recognising invention, environmental impact and functionality, and products entered into the Awards must show innovation in design, construction, manufacturing and materials technology, in order to be considered.

Londons only packaging show announces September seminar programme

London's only packaging show announces September seminar programme

Britvic, Harrods and Young's Seafood are just some of the major names who will take to the stage as part of Packaging Innovations and Luxury Packaging London's seminar programme, taking place on 14 & 15 September 2016, at London's Olympia. The free-to-attend seminar programme will run across three theatres throughout the two days and in addition to the full seminar programme, the 2016 show boasts a packed exhibition hall full of over 170 leading international suppliers.

Easyfairs announces exclusive global event partnership with The Dieline

Easyfairs announces exclusive global event partnership with The Dieline

Easyfairs Ltd has announced an exclusive partnership with The Dieline, the leading global resource for packaging designers, to deliver high-level content to its Packaging Innovations exhibitions. The scope will include an inspirational conference, as well as a curation of The Dieline Awards winners. The Dieline is a unique dedicated platform for the package design industry and its practitioners and enthusiasts. Its purpose is to define and promote the world's best package design.

  • Interview
  • English
  • Modified 08 SEP 2017
  • Hits 477