If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Easyfairs announces exclusive global event partnership with The Dieline

    Quick Contact
    Easyfairs announces exclusive global event partnership with The Dieline
    Europe, UK, Ireland, England, Primary Packaging, Secondary Packaging, Packaging Decoration, Product Development Services, Package Design, Shows, Associations, Media, Packaging Trade Shows, Events, Easyfairs, Packaging Awards

    Easyfairs Ltd today announces an exclusive partnership outside the US with The Dieline, the leading global resource for packaging designers, to deliver high-level content to its Packaging Innovations exhibitions. The scope will include an inspirational conference, as well as a curation of The Dieline Awards winners.

    The first conference will be held at the Packaging Innovations exhibition in London on 14 & 15 September 2016, incorporating packaging and branding topics aimed at inhouse designers, creative professionals, brand directors and marketers from both leading and emerging brands, as well as packaging suppliers and design agencies.

    This will run alongside a gallery of The Dieline Awards winners, showcasing the best package design from across the globe. A selection of Awards winners will also be invited to present case studies as part of the conference content.

    The Dieline is a unique dedicated platform for the package design industry and its practitioners and enthusiasts. Its purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field. Its involvement in the Packaging Innovations exhibitions will facilitate further networking around these innovations for the packaging communities across Europe in a live environment.

    Paul MacDonald, Global Brand Director – Packaging for Easyfairs, comments: "We are both delighted and proud to be partnering with such a notable thought-leader in the world of package design. This relationship will serve to elevate our design and branding content and develop a deeper engagement with the design community from around the world within their local markets. It allows us to deliver a higher level of content to this community to help inspire them and provide them with greater value.

    I am very excited to see this brought first to London, and then across our other Packaging Innovations exhibitions in cities such as Stockholm, Madrid, Amsterdam, Birmingham, Zurich and Hamburg. As we continue to grow our international porfolio of these events, so I look forward to this partnership developing further."

    Easyfairs' Packaging Innovations events have seen extensive growth since the launch of the first exhibition in Birmingham in 2006, focusing on innovations in the design and production of packaging as well as materials and finishes, rather than the heavy machinery aspect of packaging. The portfolio now covers 10 events across 10 cities and 9 countries, attracting over 40,000 visitors each year. Further global launches of the successful brand are planned for the coming years.

    Andrew Gibbs, Founder & Owner of The Dieline and The Dieline Awards, and former packaging creative director, says: "When we were approached by Easyfairs with this idea, I was immediately impressed with the agility and innovative approach the business takes. The Packaging Innovations events have great coverage across Europe, with excellent local market expertise. I am personally excited to find a partner that is quick to react to local market trends and adapt its events quickly. This will enable us also to strenthen our presence in Europe."

    Registration is now open for the first of these events, Packaging Innovations & Luxury Packaging London, 14 & 15 September 2016.


     

    See also

    The BIG Plastics Debate puts plastic alternatives under the microscope

    Experts from some of the world’s biggest brands, including Carlsberg, LUSH Cosmetics, and Just Eat, will come together at Packaging Innovations and Luxury Packaging London 2019 to debate the industry’s hottest topic – sustainability. With plastic no longer king of the packaging arena, the show’s headline feature will welcome an array of industry experts to discuss the alternatives to traditional plastic and take a critical view of their green credentials.

    New show features unveiled for UK’s most exclusive packaging event

    Packaging Innovations and Luxury Packaging London 2019 will introduce three new show features when it returns to Olympia on 11 & 12 September – an education initiative, a one-of-kind trend showcase and a zone designed to raise the profile of packaging firms in their infancy. These new features will run alongside a series of returning show favourites to deliver valuable guidance to visitors from every part of the packaging supply chain.

    Leaders in luxury packaging join London's most exclusive packaging event

    Luxury Packaging London 2019 will celebrate its 10th anniversary when it returns to Olympia on 11 & 12 September, hosted alongside Packaging Innovations. As the UK’s leading luxury packaging event, it will bring together over 180 exhibitors and a dedicated audience of senior buyers, all looking to source the latest in luxury packaging solutions. With consumer concerns over the impact of packaging on the environment continuing to rise, many exhibitors will address the challenge of creating a premium-feeling product with an eco-conscious design.

    Seminar programme announced for Packaging Innovations, Luxury Packaging and ADF London

    The seminar programme has been announced for Packaging Innovations, Luxury Packaging and ADF London, the capital’s only event dedicated to the primary and secondary packaging industry. Four stages will host some of the leading minds in packaging, design and sustainability in an unprecedented line up featuring brands and retailers including Coca-Cola, Graze, John Lewis, LUSH, Beiersdorf, Church & Dwight, Sainsbury’s, Diageo, Carlsberg, GSK and Hello Day.

    UK's most exclusive packaging show announces cutting-edge seminar programme

    Diageo, M&S, Lush and Carlsberg are just some of the major names already on board as part of Packaging Innovations and Luxury Packaging London’s free-to-attend seminar programme. The expert sessions, packed with real life stories, advice and innovative ideas, will offer packaging professionals insights into the latest developments, technologies and research when the show returns to London Olympia on 12-13 September 2018.

    The UK's most exclusive packaging event introduces its brand new partnership with ADF

    Packaging Innovations and Luxury Packaging London, the UK's only prestige and bespoke packaging event, which returns to London Olympia on 12 & 13 September 2018, has unveiled a brand new partnership for 2018 with ADF, the world's premier event for aerosol and dispensing. With successful shows already in New York, Shanghai and Paris, ADF is a leading event dedicated specifically to the aerosol, dispensing, perfume and cosmetic packaging community.

    Packaging affects the senses!

    It’s official, when it comes to packaging, we have lost our senses. New research suggests that our sense of taste, smell and even feel is directly affected by the packaging a product comes in. In a unique trial, otherwise identical products were rated 35% better overall, simply due to the packaging they were associated with. For instance, perfume was thought to smell 60% nicer and wine tasted 53% better and consumers thought a t-shirt felt 10% more superior, simply if it came in a higher quality pack. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.

    Show stopping features announced for London's most exclusive packaging event

    New initiatives and a revamped seminar format will be launched at Packaging Innovations and Luxury Packaging London 2017, which returns to Olympia on 13 & 14 September. The new developments will offer focused seminar sessions for food, drinks, beauty and luxury packaging, as well as a new theatre dedicated to Packaging Design. These will run alongside a series of established show favourites, all offering a powerful and educational programme of interactive features and invaluable advice for the senior decision makers and buyers in attendance.

    • Company News
    • English
    • Modified 16 Sep 2019
    • Hits 1921
    NF Beauty Group
    UNICOA LTD.
    TKPC