The primary mission of the Pentawards is to increase the stature of packaging design and those who create it. Following its recent partnership with Artexis Easyfairs, find out more about the Pentawards’ partnership with Packaging Innovations London in this interview with Adam Ryan, Project Manager for Pentawards.
What are the Pentawards?
Created in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. Each year, packaging from around the world is judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands.
For the 2017 awards, there were 2,013 entries from 5 continents and 54 countries.
What does the Pentawards partnership mean for Packaging Innovations London 2017?
It means attendees to Packaging Innovations & Luxury Packaging London 2017, which takes place on 13 & 14 September at Olympia London, can experience the future of branded and inspirational packaging design with the world exclusive debut of the Pentawards Conference and live Pentawards Exhibit!
What can we expect to hear at the Pentawards Conference?
The Pentawards Conference will feature a hand-picked selection of design gurus and award winning rock stars of the packaging design industry. They will reveal the creative insight and design thinking that has formed the basis of their award winning work.
As well as this, speakers from Coty, Design Bridge, Diageo, ButterflyCanon Kinneir Dufort, SharpEnd and more will cover the hottest topics, explain how to tell your brand story, deliver innovation through design and discover how designing with technology can add real value to your brand.
What is the Pentawards Exhibit, and what industries will be represented?
The Pentawards Exhibit is a new initiative for 2017! It will feature some of the 2017 finalists, seen here for the first time, across five main categories – body, beverage, food, Luxury and other markets. The display offers visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from the last year.
What will visitors to the show get out of the exciting new partnership?
The partnership will provide the packaging community a vision of the future, how to successfully tackle it and inspire attendees to achieve excellence in their own packaging design. It also is the ultimate way to raise the profile and importance of packaging design.
What’s next for the Pentawards?
The eleventh Pentawards gala ceremony will be held at the W Hotel, Barcelona. The tickets for the gala sold out in less than 4 weeks and we will play host to over 300 people from the global packaging design community.