The current energy surrounding packaging innovation represents a wonderful opportunity to differentiate and add value through effective design. However, it also poses some interesting challenges for design professionals most notably that of justifying the significant investments required on retooling for a new packaging system.

Here is a perspective on several major issues associated with the development and assessment of new packaging systems, including:

• Identifying opportunities for innovation
• Gathering consumer feedback without "killing" new ideas
• Documenting the business value of new concepts

It also point out several potential barriers to innovation, which are rooted in the way many companies approach and assess new packaging systems. Finally, it is discussed how design professionals can bridge the gap between packaging engineers and marketers to help their companies make informed packaging development and investment decisions.

Most executives understand that packaging innovation can add-value and drive sales. The challenge is to identify opportunities for innovation and to measure and convey the business value of innovation.

So, World Business Intelligence provides a wide platform for such issues regarding packaging in the form of Presentations, Business Meetings, Exhibitions, and Networking etc. Where Business people can meet the other high level companies to enhance their knowledge, to share their knowledge, to get the ideas to share the ideas and to get the solutions to their problems as well

After delivering the 4^th Packaging Innovation Program in Munich, Germany successfully, now World Business Intelligence (WBI) is moving towards London, UK to deliver its 5^th Packaging Innovation Program (PIP).

5^th Packaging Innovation Program (PIP) is covering the following industries:

• FMCG
• Food and Beverages
• Pharmaceuticals
• Cosmetics
• Luxury Items

World Business Intelligence is working to improving communication, encouraging increased collaboration and business continuity by assisting the supply chain to better align its capabilities with the needs of the brand owners via a series of visionary keynote presentations targeting sustainability from a practical point, innovation, trends in the bio drive, all seamlessly designed to provide a unique interactive Global Event. Our pricing policy is transparent and our deadlines are always met, so you get exactly what you want, on time and on budget.

Brand Protection Challenges and Explications

Building a strong brand in the market is the goal of many organizations because it provides a host of benefits to a firm, including less vulnerability to competitive marketing actions, larger margins, and greater intermediary co-operation and support and brand extension opportunities.

Product counterfeiting is a form of consumer fraud: a product is sold, claiming to be something that it is not. This is different from the crime of copyright violation, which involves the unauthorized transfer of licensed material, such as the sharing of music or video files electronically.

 Product counterfeiting is typically an organized group activity, because the manufacturing of goods takes people and time, and the goal is invariably profit. Lesser goods have been passed off as high-quality merchandise since the dawn of organized commerce, but the practice has taken on new meaning and proportions in the latest wave of globalization.

With the advent of “outsourcing”, companies in developed countries are responsible for the research, design and marketing of products, while the actual manufacturing of the goods takes place in countries with a productive, yet cheaper, workforce. These manufacturing countries are also generally poorer, and so have lower capacity for oversight.

In aggregate, however, product counterfeiting poses a serious global challenge. The branding of a product provides implicit quality assurance and a legal line of accountability that consumers have come to take for granted. Without a brand to protect, counterfeiters have no incentive to produce anything but superficial quality. Where it becomes impossible to distinguish the real from the counterfeit, poor quality products destroy the reputation of the copied brand, and the cheaper goods will inevitably dominate. The ultimate threat of counterfeiting has been realized in some parts of the developing world: the original, high-quality products have been essentially priced out of the market.

GLOBAL BRAND PROTECTION INNOVATION PROGRAMME (GBPIP)

• A clear understanding of brand security hand in hand with brand development.
• Your road map to come across principle ways of combating counterfeit.
• Come across significant Brand Management Processes & Brand Implications.
• Learn the methodology for Protecting and Developing your Brand.
• Associate your organization's requirement with that of your Brand.
• Implementation of anti-counterfeit technologies and Brand development Strategies.
• Align stakeholders and build internal support for the brand.
• Learn to have a perfect Brand execution.
• Discover a series of powerful tools and activities.
• Experience the most happening conversation on forward-looking topics.
• Come across value-added information on latest Pharma counterfeiting issues.
• Observe and get to know about evolving Pharma anti-counterfeiting technologies.
• Discover how to make your brand sound and fool-proof.