Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.
Production of injection moulds, i.e. the benefits of possessing a tool shop
Comprehensive customer service is a dream for many companies. However, some companies add services to what they offer only to attract prospects to their main sources of revenue. However, such changes should be dictated by market requirements and the desire for continuous development. From the very beginnings, we based Politech’s operations on the assumption of having our own tooling department. This was to ensure complete control over the injection mould creation process and, consequently, the possibility of quick repairs to moulds on site as well as offering real customer support in the project development process, from the initial idea to the finished product.
We are committed to full cooperation with our business partners and offering them access to information on their injection moulds as well as those moulds created for individual orders. Our openness and increase in customer awareness during the production process right from the injection mould creation stage has resulted in increased trust towards our company.
This, in turn, has translated into a growing number of individual orders, becoming one of our essential specialities. The largest global cosmetic companies have “made themselves comfortable” in our facility, appreciating the ability to control the production process through one supplier, from the idea to the finished product.
Invaluable toolmaking experience
An on-site tool shop also provides a number of advantages that no external tool shops can ensure. This is because our personnel form a vast repository of knowledge about the creation of moulds and the tools necessary for the cosmetic product packaging manufacturing business. Like any industry, this one has numerous specifications, and the years of experience of our qualified staff protect us from unnecessary losses of time and the avoidance of mistakes. Our understanding of the cosmetic market, the requirements of the companies, as well as the requirements of the final client means that having a tool shop focused on the production of moulds for cosmetic product packaging has become the biggest competitive advantage here at Politech.
Development using the tool shop
It is also worth remembering that our tooling department is not only able to create new injection moulds. Many other tools and the small elements necessary for the production or decoration processes are also manufactured here. Ongoing support of the paintwork line and preparation of elements used in the process of metallisation, or continuous support for the assembly department, are only few of the benefits of such collaboration between departments.
Politech – a European Leader
Thousands of small tools, hundreds of mechanical devices, numerous and increasingly automated machines all constitute equipment that can be useful in many crisis situations at a production company. When well-managed, a tool shop does not have to be a disadvantage, and it can actively support various departments.
Ultimately, our tool shop is not only a means to creating injection moulds, but also serves as a back-up facility for the entire company. This is also why customers can access full knowledge about their moulds and our production potential for standard and customised products. The free flow of information allows our partners to plan short- and long-term activities more precisely. So working with us at Politech means not only high quality production and decoration, but also a full range of information on current production or work in the tooling department. These are the strongest competitive advantages that ensures we remain a European leader in our industry.
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Lorcan Knight
- Topic Entry
- Created 06 Jun 2019
- Modified 24 Jul 2019
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