When, at the beginning of the 20^th century, someone managed to travel to the United States, it seemed as if they had touched the edge of heaven. In the post-war years of communism, it was no easier to leave the country, and the things brought from across the ocean were becoming a kind of artefacts. There was even the expression “uncle from America”, which was automatically associated with people who sent their families incredible gifts from this great, free and often unreachable country.

Why is it the only country in the world which the Polish people were so fascinated with? Why does this fascination last until today, well into the times of easy travelling and the global village? The desire to possess goods with the “Made in USA” label is still deeply rooted in the minds of Poles, which in recent years has manifested, for example, in the strong trend of importing cosmetics from America. It is worth taking a look at this fashion and deciding whether it is a matter of blind fixation or is actually beneficial.

What is the secret of the success of American cosmetics

The Internet is full of positive comments about cosmetics produced in the United States. For the most part however, these are reviews from ordinary users, not professionals who have carried out independent comparative studies. However, if we trust the opinions of customers, we will find out that durability and efficiency are the advantages of cosmetics from across the ocean. Customers also highlight the fact that Americans have access to the most modern laboratories and the best professionals dealing with cosmetic products.

Fashionable cosmetics and perfumes from the USA

MAC Cosmetics is one of the most well-known, prestigious cosmetic brands from overseas. Interestingly, the company was originally founded in Toronto, Canada, but these products have become some of the most desired goods purchased by people visiting the United States.

Clinique is another popular brand founded by Evelyn Lauder, a goddaughter of Estee Lauder, who is the founder of one of largest cosmetics and perfume companies in the world. Clinique is known for its care for sensitive skin. In 1968, it was the first company to launch a series of dermatologically tested products. Today, its important line covers skincare and regeneration products for people who have undergone all sorts of treatments and operations.

While listing the cosmetic products from the USA, you cannot miss EOS, that is, Evolution of Smooth. The company has launched a wide range of products, but it is most famous for its lip balms, principally their packaging. Small, round cases, always in trendy colours and pleasant to the touch, delight customers all around the world.

Marc Jacobs Beauty is a brand founded by Marc Jacobs, an American fashion designer. Apart from the clothing industry, Marc Jacobs has also been successful on the global perfume market. His products gained popularity after a series of controversial advertising campaigns. Today, the rapidly growing branch of the brand is Marc Jacobs Beauty, with luxurious make-up products.

Laura Mercier products offer the best possible effects which can be provided by fully natural cosmetics. A French make-up artist, Laura Mercier, decided to set up her cosmetic company when Hollywood stars, with whom she worked during filming and photography sessions, discovered her talent. Julia Roberts or Sarah Jessica Parker were among her clients. After collaborating with Madonna, she was hired as her personal make-up specialist.

The range of cosmetic products in the USA is very rich, and it is difficult to assess them in general. Undoubtedly, there are many cosmetics on American market which are worth the attention. Some of them, due to their inaccessibility in Europe, may be a treat for many native customers.