PolitechCompany NewsAllvernum eau de toilette with Politech's Anna closure named as "Doskonałość Twojego Stylu 2017”!Allverne products were honored at the most prestigious cosmetic event in Poland. The „Doskonałość Tw...
PolitechTopic EntryNew packaging technologies – Inspirations for the cosmetic and perfume tradesNot long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...
PolitechTopic EntryIllumination and packaging appearanceThe appearance of any packaging plays a key role in the shopping process for the customer. What is m...
PolitechTopic EntryControversial perfume advertising campaigns - Are they worth using?We hear from time to time about advertisements that have caused a scandal. There is even a popular p...
PolitechTopic EntryUnisex perfume and the perception of women’s and men’s fragrancesAlthough unisex perfumes are still not as popular as individual women’s and men’s fragrances, they a...
PolitechTopic EntryHistory of the beauty industry in PolandThe Polish beauty industry is one of the largest and, frankly speaking, the best. That is thanks to ...
PolitechTopic EntryConsumer trends in 2018Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...
PolitechTopic EntryAbout creating glass packaging and our cooperation with Heinz-Glas DziałdowoAfter years of collaboration, relations between business partners begin to look routine. However, Po...
PolitechTopic EntryTrends in cosmetics for men – Packaging, marketing, advertisingThe image of men has been changing over the years. They are no longer the protagonists in action fil...
PolitechTopic EntrySkin care product jars made of SurlynSurlyn is one of the most prospective materials in skin care packaging production. It possesses all ...
PolitechTopic EntryThe future of online cosmetic salesThe cosmetic market is one of the fastest growing industries in the world. The pace of growth is set...
PolitechTopic EntrySteady increase in dermocosmetic market value. Why do customers love these products?There are many and quite varying definitions of dermocosmetics. Some say that they are cosmetics tha...
PolitechInterviewPolitech focuses on what it does best: producing luxury cosmetic packagingKatarzyna Nawrocka-Rasmus, Sales and Marketing Director at Politech, provides an insight into life a...
PolitechTopic EntryHow to reach your target group - Cosmetics for teenagersTargeting, choosing the target group, and looking for a product niche refers to one particular issue...