PolitechTopic EntryDo these ingredients really work magic?Customers are ready to test almost every novelty in the hope of finding a product to satisfy their n...
PolitechTopic EntrySkin care and cultureAlthough the largest cosmetic companies are multinational corporations, different methods of care ar...
PolitechTopic EntryCan we package pop culture?Popular culture is all around us. We live in a world imbued with references to popular culture and w...
PolitechTopic EntryTrends in cosmetics for men – Packaging, marketing, advertisingThe image of men has been changing over the years. They are no longer the protagonists in action fil...
PolitechTopic EntryHow to reach your target group - Cosmetics for teenagersTargeting, choosing the target group, and looking for a product niche refers to one particular issue...