PolitechTopic EntryCosmetic packaging decorationCustomers buy with their eyes. This simple truth, if put to the right use, can be the beginning of y...
PolitechTopic EntryValentine’s day – How can this holiday be used by cosmetics and perfume manufacturers?Valentine’s Day is one of the most commercial holidays that have made their way into our calendars. ...
PolitechTopic EntryAtypical packaging – How to surprise the customer“Appearance matters”, and this statement turns out to be true not just for establishing personal con...
PolitechTopic EntryIllumination and packaging appearanceThe appearance of any packaging plays a key role in the shopping process for the customer. What is m...
PolitechTopic EntryConsumer trends in 2018Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...
PolitechTopic EntryTexture and material – The effect of touch on the purchasing decisions of consumersThe sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...