PolitechTopic EntryIn all the colours of the rainbow – The hues and shades of perfume makingThe importance of the colour of a perfume bottle, its design, and even the tint of the perfume itsel...
PolitechTopic EntryWinter cosmetics – How can they protect the skin?Although many people still prefer to use one product for all seasons and situations, the more we bec...
PolitechTopic EntryBoosting the luxurious image of your productWhile many brands aim to promote luxurious products, this is by no means easy to achieve. Success in...
PolitechTopic EntryPackaging design process (Part II)The previous part of the article, which discussed the packaging design process, described some of th...
PolitechTopic EntryCosmetic packaging decorationCustomers buy with their eyes. This simple truth, if put to the right use, can be the beginning of y...
PolitechTopic EntryAn interview on manufacturing perfumes and designing cosmetic packaging with Mikołaj BuczyńskiThe process of manufacturing final goods and designing cosmetic packaging is very interesting, some ...
PolitechTopic EntryCreative packaging – How to communicate effectively with the customerPackaging can tell us more about the product itself than its elaborate description. In the first pla...
PolitechTopic EntryWhat does the packaging say about the value of a product?It might seem that product packaging always corresponds to the value of the commodity. In reality, h...
PolitechTopic EntryNew packaging technologies – Inspirations for the cosmetic and perfume tradesNot long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryPackaging more valuable than the productThe appearance of each component of perfume packaging is never accidental. It is the outcome of the ...
PolitechTopic EntryConsumer trends in 2018Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...
PolitechTopic EntryTexture and material – The effect of touch on the purchasing decisions of consumersThe sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...