PolitechTopic EntryIn all the colours of the rainbow – The hues and shades of perfume makingThe importance of the colour of a perfume bottle, its design, and even the tint of the perfume itsel...
PolitechTopic EntryWhat are the possibilities for effectively reducing the weight and volume of plastic packaging?Although more than a half of Europe’s products are packed in plastic, their total weight represents ...
PolitechTopic EntryMaterials for white cosmetics - Pros and consEvery industry requires a lot from its packaging, but the bar is set extremely high in cosmetics. Th...
PolitechTopic EntryWhat were perfumes made from in the past? The ingredients of perfumes past and presentHumans have scented their bodies and the objects around them since long before they learned how to e...
PolitechTopic EntryCosmetic packaging decorationCustomers buy with their eyes. This simple truth, if put to the right use, can be the beginning of y...
PolitechTopic EntryWhat does the packaging say about the value of a product?It might seem that product packaging always corresponds to the value of the commodity. In reality, h...
PolitechTopic EntryMarketing descriptions of perfumes - Can words express a scent?According to one of the most important rules of marketing, a seller should not offer their clients a...
PolitechTopic EntryPackaging more valuable than the productThe appearance of each component of perfume packaging is never accidental. It is the outcome of the ...
PolitechTopic EntryConsumer trends in 2018Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...
PolitechTopic EntryUnisex perfume and the perception of women’s and men’s fragrancesAlthough unisex perfumes are still not as popular as individual women’s and men’s fragrances, they a...
PolitechTopic EntryTexture and material – The effect of touch on the purchasing decisions of consumersThe sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...