Designs that maximise the ‘opening experience’ for consumers will be the key theme of rigid box specialist Pollard Boxes’ stand at Packaging Innovations 2016.
The company will display a range of solutions that enable products to be revealed gradually, helping to create a sense of excitement and anticipation among the recipient and in this way contribute to the overall brand image.
“We have had many enquiries recently from companies who are seeking ways to make the most of the opening experience,” explains Pollard’s sales development manager Ian Bason.
“This is of course a major requirement for a gift pack but this type of packaging also provides reassurance of the appropriateness of their purchase to consumers buying products for themselves, and this is particularly vital for internet sales.”
The Pollard stand will feature a number of bespoke-designed packs for products as diverse as luxury chocolates and exclusive scarves. The company’s CAD team will also be displaying several concept formats to demonstrate the different ways the ‘reveal’ can be incorporated and how the use of various materials and printing technologies can maximise the effect.
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Elias Bittan
- Company News
- Created 16 Dec 2015
- Modified 17 Dec 2015
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