Leicester-based luxury packaging manufacturer Pollard Boxes is producing an eye-catching clam shell style pack for personalised book publisher and producer Lost My Name.
The London-based book producer, which received a significant investment following its successful pitch on the popular BBC TV series Dragon’s Den, offers a full publishing service by controlling all aspects of its product development, marketing, sales, operation and customer support in-house.
The deluxe edition pack is being produced for the hardback version of ‘The Little Boy/Girl Who Lost His/Her Name’ in response to the global success of the paperback edition. Using a website-based personalisation system, from a database of over 250 story assets, the customer can add a child’s name to create a unique individual experience. Each book contains a different set of magical stories based on the letters in the child’s name.
The unique design creativity of the website allows customers to input the letters they want to produce their book, preview and pay for the publication. Using print-on-demand technology, the personalised books are printed individually.
Ian Bason, sales development manager from Pollard Boxes commented: “We are really excited as a company to be involved with Lost My Name. The company’s work is truly innovative in the world of publishing and customisation technology and the new packaging reflects the quality and stand-out appeal of the books.”
The packaging is produced at Pollard Boxes using a four colour printing process and a sealer varnish. To attract young readers and increase the stand-out appeal of the pack, a beautiful white ribbon has been added, which also aids easy opening of the product for children.
Lost My Name co-founder and chief product officer Tal Oron said: “We see personalisation as something with massive potential, ready to move beyond the existing outdated technologies in the market. When stunning illustrations and storytelling craft meets the possibilities that technology offers, we believe the results can be inspiring, beautiful and genuinely magical.”
Discussing the collaboration, Lost My Name product manager Jobina Hardy said: “It is crucial to our business that we work with manufacturers who understand how attention to every detail contributes to a truly magical experience for our customers. As such we are delighted to be able to launch our Deluxe Edition book with Pollard Boxes.”
Using this operating model has enabled the company to significantly grow in 2015 with 1,000,000 copies sold to 136 countries. The Little Girl Who Lost her Name/The Little Boy Who Lost His Name was written by BBC comedy writer David Cadji-Newby and illustrated by Portuguese visual artist Pedro Serapicos.
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Elias Bittan
- Brand Launch
- Created 18 Feb 2016
- Modified 18 Feb 2016
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