A premium presentation box from Leicester-based luxury packaging manufacturer Pollard Boxes is providing a new range from Hotel Chocolat with an air of indulgence and establishing it as a luxurious gift. The innovative box, used for the market-leading brand’s Cabinet range, offers customers a memorable opening experience, while reflecting the brand’s reputation for being fresh, creative and innovative.
The pack makes use of two separate opening devices. A ribbon-pull drawer houses the bottom layer of chocolates while the fixed tray for the top layer features a jacket style magnetic lid closure. The drawer has a high quality ribbon-pull and the closure delivers an audible click, both features contributing to the ‘reveal’ of the chocolates and generating a sense of excitement and anticipation for the consumer.
The premium quality image of Hotel Chocolat is conveyed through the use of a heavy coverage deboss repeat pattern of the jacket lid, while the logo is foiled in black, white and clear foil onto two different shades of grey colourplan, one for each of the Classic and Dark pack varieties. Contrasting black gloss foil is used on the two box sides to further enhance the luxury positioning.
Pollard’s in-house print finishing expertise was critical in meeting the combined challenges of debossing and foiling, including the ability to test and proof different alternative materials before selecting the most appropriate solution.
“We are delighted with the pack and the service we have received from Pollard,” comments Kelly Laverick, Product Developer at Hotel Chocolat. “Our brief was to make this box sleek, elegant and designed to give as a truly luxurious gift - this was fully met by Pollard, from the construction through to design and finishing.”
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Elias Bittan
- Brand Launch
- Created 20 Jul 2016
- Modified 29 Jul 2016
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