At the PCD Congress 2017 in Paris next January, rigid box specialist Pollard Boxes will demonstrate how the use of windows in boxes, along with a range of specialist decoration and finishes, can enhance a wide variety of luxury, gift and presentation packs for the personal care sector.
The company’s specially-developed automated window technology allows automatic cutting of the window shape combined with a special pick and place system to position the film between the board and the paper. This provides a neater finish than can be achieved by the more usual hand finished method.
The method ensures that the window sits flush with the rest of the box, with neat edges both on the inside and outside that mean there is less likelihood of the pack being damaged during transit or in use. The technology also enables different shaped windows to be produced, offering additional design flexibility in the creation of eye-catching packs that maximise shelf stand-out.
A range of decoration options can be used to further enhance brand differentiation. Among the specialist finishes on display will be sparkle and soft velvet effects, multi- colour printing, spot UV varnish, embossing, hot foil stamping and gloss and matt lamination.
Pollard’s comprehensive in-house service, comprising design, manufacture, decoration and finishing, and the availability of a fulfilment operation, means the company can handle an entire project from concept to delivery.
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Daniel Paez
- Company News
- Created 02 Nov 2016
- Modified 02 Nov 2016
- Hits 734