The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
The stand will feature a number of eye-catching designs from several leading brands including various examples of packs developed to meet the continuing growth in male grooming products.
Premium decoration options being showcased will include multi-colour printing in up to ten colours, spot UV varnish, hot foil stamping, embossing, lamination and a variety of special silk screen finishes. Latest material developments will demonstrate the availability of multi-sensory technologies such as the combination of different textures for contrasting touch and feel, or the use of scents, which can further enhance brand image and consumer perceptions.
With gift packs an important area of personal care packaging, Pollard will also show a variety of window packs, manufactured using the company’s specialist automated process which ensures that the window sits flush with the rest of the box, with neat edges both on the inside and outside.
This reduces the danger of the pack being damaged during transit or in use, in order to maintain a quality brand image. The technology also allows different shaped windows to be produced, offering additional design flexibility in the creation of eye-catching packs that maximise shelf stand-out.
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Edward Rees
- Company News
- Created 14 Aug 2017
- Modified 03 Jul 2019
- Hits 417