Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard Boxes has created a unique concertina design for tea specialist teapigs’ 2019 advent calendar. In addition, as part of its complete design, manufacture and fulfilment service, Pollards is also packing the calendars with the 24 different tea varieties for onward dispatch to consumers.
As the individual tea bags are larger than the traditional advent calendar chocolate treat, the brief to Pollards for the new calendar design was to reduce overall shelf space while still creating a strong impression on-shelf. The concertina design provides four sections with three tea bags incorporated on either side. The pack is then wrapped in an outer sleeve to provide plenty of space for eye-catching graphics and the teapigs branding.
The main pack, sleeve and internal fitments are all manufactured in Cairn Natural Straw White paper, with the sleeve and pack then printed in four colours with matt sealer varnish. Special attention was paid to the construction of the internal fitments to enable easy placement of the tea bags during the packing operation while ensuring they were held securely in place.
The pack is printed in the recognisable kraft finish of the teapigs brand with the addition of festive graphics. To ensure the overall design had sufficient shelf standout, a white kraft substrate was selected to enable accurate colour matching to the existing product range.
The pack has generated a positive consumer response on social media with one customer commenting that the pack was ‘cute and fun, lightweight but strong.’
“We are delighted with the Advent Calendar which offers a mixture of quirkiness and originality that is exactly in keeping with the teapigs brand,” comments Matt Charles, the company’s Supply Chain Manager.
“Pollards’ design and manufacturing skills have played a key role in the success of the pack, and the company’s ability to provide a fulfilment service as well was an added bonus.”
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Jo Webb
- Brand Launch
- Created 02 Dec 2019
- Modified 02 Dec 2019
- Hits 174