The team at Pujolasos Group often gets asked the same strategic question: "Should we go with wood or with MATSOS for this launch?". The answer isn't about which material is "better"... it's about which "Material Persona" aligns with the brand's story.
Packaging is the first physical interaction a customer has with a product; it should be an extension of the brand's DNA.
In Pujolasos' internal design workshops, the team helps brands define this sensory strategy:
- The Wood Persona: Ideal for brands communicating heritage, warmth, and "Quiet Luxury." It feels organic, irregular, and human.
- The MATSOS Persona: Perfect for brands positioned in "Modern Science," "Technical Luxury," or "Clinical Beauty." It offers high-precision, clean lines, and a technical hand-feel.
Defining this persona early is a major decision trigger. It clarifies the design path and ensures that the material choice reinforces the brand's commercial positioning on the shelf.