Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
“Packaging should be considered during the development phase of a new formula,” says Jeremy Garrard, Director of the new department. “Too often, packaging comes after formulation. However, early involvement of the packaging provider can have far-reaching benefits. Such a collaboration will ensure that the product is delivered in the optimal way and might bring to light new ways to add value technically, as well as aesthetically. We aim to dream up ideas that can lead change in the market, distilling trends that in turn can trigger new product ideas.”
Key themes that drive the new department’s work include time to market and sustainable packaging. Garrard’s team is looking into smart modular designs that can accelerate lead times, as brands face increasing pressure to launch new products to market in record time. As part of a cross-departmental team, it is also investigating new materials and methodologies to deliver solutions that respect brand requirements as well as the environment. Both themes reinforce the need for early consideration of packaging in a new beauty product’s conception.
Garrard heads a team of designers across Europe, dedicated to the embryonic stage of package design. Acting as an ‘ideas factory’, the department tracks macro trends, drawing inspiration from various sectors like architecture and fashion, and develops these into innovative product ideas for beauty brands. Its Trend Directive – published once a year and presented to selected clients during one-to-one sessions – provides ideas that can be the basis of package designs built on real market tendencies and are coherent with brand stories and messages.
Concept visualisation is offered through renders and prototypes, produced using the latest 3D technologies. These services enable clients to physically experience ideas that have been developed and accelerate validation and overall development time.
Working with Quadpack’s Skincare, Make-Up and Fragrance Category Managers, and collaborating with academia and industry associations, Garrard’s department offers a holistic service that draws from the broadest scope of knowledge. Garrard says: “What we ultimately hope for is that co-development becomes standard practice. We want to bring the sum of our knowledge – of the market, trends, design and manufacture – to the drawing table of the beauty formulators. Our combined expertise could unleash new visions and lead us to new frontiers.”
Smart manufacturing, in the region, for the region
The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.
Embracing the difference: the power of empathy
Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.
Less is more: when buying has meaning
Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.
Beauty e-commerce enters a new era
At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.
The world is our lab
Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.
Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.
Forget the taboo. Cannabis sativa is not a synonym of narcotics – this resourceful plant has much more to offer than meets the eye. From textiles to medicine that helps many conditions like Parkinson’s and epilepsy, the famous hemp is multi-purpose and may have amazing effects if added into your skincare routine.
Modern but Mature, Lavinia Is Curious about What's to Come
The most experienced member of the Quadpack Family doesn’t believe in age labels. Her beauty routine translates into a mix of traditional and new: while she’s kept loyal to her favourite brands so far, she’s curious about new formulas and packs.
A day in the life of Lauren, Quadpack's proud eco-citizen
Like many urban spirits, Lauren loves her busy life. As an ever-connected urban citizen, she’s already ordered everything online, making sure that the packaging is reusable and recyclable. Tired but still committed to her self-care, she doesn’t forget to finish the day with her beauty regime.
Crafting the future: How luxury packaging is changing for the better
Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.
Rosa likes her skincare and make-up rituals to have a spiritual side
Over the past few months, as part of the new Trend Roadmap, we have introduced you to Quadpack’s new tribe of virtual personalities. Each one of them expresses a driving tendency in the here, now and future of the beauty and fragrance sector. They are there to help you keep you ahead of the curve in a consumer landscape that is increasingly nuanced. This month, representing the Oracle trend, we are introducing Rosa.
Let's connect with Charlotte
Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life and are there to guide you through an increasingly complex consumer landscape. Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.
How to choose packaging for my product?
The success of any product depends heavily on the message it carries. Luxury, youth, sustainability, minimalism are more than mere categories: they communicate with consumers’ feelings and expectations. And how better to convey your message than with the perfect packaging? Some of Quadpack’s best specialists will guide you through the enchanted world of jars, tubes and packs.
Meet Frankie. He’s hip and eco-aware. Just don’t call him a hippy
Last month you met Georgina. This month it’s Frankie’s turn. Frankie is the eco warrior of the new Quadpack family of personalities. The 3R’s (Reduce, Reuse, Recycle) is Frankie’s mantra, and these values guide everything he does. Frankie spends time and money making sure his food and clothing are from ethical sources. Personal grooming is important, but formulas and their packaging must adhere to green criteria.
Understanding Sustainability. It starts with Eco Design
The first Quadpack Roadshow for 2019 gave Category Managers and Sales teams the opportunity to discuss the topic on everyone’s mind; sustainability. Making Quadpack’s products and processes greener touches every inch of the company as it aims not only to reduce its own carbon footprint, but that of its clients and customers.
Helping beauty brands develop sustainability goals
Everyone is talking about becoming sustainable. When you are a beauty brand, however, it is not easily achieved. The formula can be additive-free, animal-friendly and 100% organic, but what about the packaging? That’s where Quadpack is stepping in to help, offering clients insights into the various approaches to sustainability.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
- Jo Webb
- Company News -> QP Corporate News
- Created 23 Jul 2018
- Modified 23 Jul 2018
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