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South Korea is a global leader in the beauty industry. Not only does it host some of the world’s largest cosmetic companies, but many trends born here have a huge influence in Europe, the US and beyond.
Quadpack was an early adopter of the Korean beauty phenomenon. Since 2007, the company has been the exclusive partner of Yonwoo – pioneers of airless packaging – in Europe and Australia. Quadpack also launches its latest releases at the leading trade fairs MakeUp in Seoul and in-cosmetics Korea.
In keeping with Quadpack’s strategy of doing business ‘glocally’, opening a new Asian office and expanding the regional team is a natural next step.
Jason Smith, Quadpack’s Regional Director for Asia Pacific sums up this exciting new chapter. “With its supplier network, Quadpack has had a presence in South Korea over its entire lifespan. It’s a country already very familiar to us, but still presents a world of opportunities. We are thrilled to increase our role as a packaging partner in this dynamic market.”
The Asian beauty market is known for being hugely creative and innovative, but also highly competitive, with many players. Creative packaging is one of the major points of differentiation in this saturated landscape.
One of the unique things that Quadpack can offer the region is its expertise in wood, a material that is both sustainable and representative of the Asian sense of wellness and Zen.
This aptitude has already been displayed in a pitch-perfect cylindrical cap tailor-made by Quadpack Wood for The SAEM; a luxury South Korean eco brand. Crafted in ash with an exposed grain, the cap succinctly expressed The SAEM’s deep environmental ethos.
For further information, please contact Jimmy Kim, Asia Sales Manager at firstname.lastname@example.org.
Quadpack Korea is located at 601, 1 dong, Kumkang High Plaza, 100, Bongojae 3-ro, Seo-gu, Incheon, South Korea, 22731
Louvrette one year on: a successful journey
What happens when German engineering excellence meets creativity born in Barcelona? A raft of innovative solutions, developed, produced and delivered in a way that’s sustainable, creative and efficient. That is just one of the outcomes of the rare but successful ‘marriage’ between German manufacturer Louvrette and Quadpack. A lot has happened in the year since the acquisition, which pushed Quadpack into the Top 10 of European beauty packaging providers.
Virtual events: a new conversation has started
The beauty industry has always relied on the senses to promote its products: touching, seeing, smelling and trying a product has been an integral part of sales and marketing strategies. Until now. Webinars and online exhibitions have boomed in 2020 and brought more ways to interact with customers and partners.
Doing it right, differently, better
In a new world marked by changing behaviours and conscious consumerism, needs and market demands, businesses are increasingly governed by ESG (environmental, social and governance) standards. For years, Quadpack has been committed to these three factors that measure the environmental and societal impact of a company.
On 1st of June, 2020, Quadpack started operating in Japan, with the opening of a commercial office. With a strong presence in the Asia Pacific region, with facilities in Australia, China mainland, Hong Kong, Taiwan and Korea, Quadpack lands in Japan with high expectations about one of the most promising markets for the beauty packaging industry.
Quadpack advances in sustainable procurement
Quadpack has held an EcoVadis Silver Medal since 2018, which means the organisation complies with the highest standards of CSR, covering environment, labour & human rights, ethics and sustainable procurement. By joining the Buyer Module, Quadpack will also be able to conduct the assessment and follow the evolution of all its suppliers, globally.
Starting a digital transformation journey
Technology has been at the heart of Quadpack’s global expansion. In recent years, organic and inorganic growth posed many challenges for processes, data and system harmonisation throughout the business, so the organisation has opted for a bold digital transformation strategy that will support its future evolution: Quadpack Connect.
As Sustainability and Innovation are key priorities for Quadpack and the global consumer market, the organisation feels the responsibility to work with supply partners from all regions to establish a new way of doing business, where collaboration is the new competition. On November 13, 2019, Quadpack held a dedicated suppliers’ conference on Sustainability and Innovation in Hong Kong to facilitate this new era of partnerships. Held during the 2019 edition of Cosmopack Asia, in attendance were Quadpack’s top 20 Asia supply partners.
Quadpack Foundation gives back
The global reach of projects developed by the non-profit organisation proves that social action is in the heart of Quadpack’s commitment with its surrounding communities. The non-profit organisation, established in 2016 went from Good to Great, ending the year with a record mark of 10 projects in 7 countries.
Every year, Independent Cosmetic Manufacturers and Distributors (ICMAD), a US-based organization of industry providers, organizes a prize to celebrate young design talent at college level. The ICMAD Young Designer of the Year Award, of which Quadpack is a proud sponsor, is part of our commitment with the future of beauty packaging.
Quadpack acquires Louvrette and is now placed among the top 10 cosmetic packaging providers in Europe
A recently announced deal has put Quadpack among the leaders in cosmetic packaging manufacturing in Europe. The German beauty packaging company, Louvrette, with more than 180 employees, 8,500m2 manufacturing facilities, 40 injection-moulding lines and a range of more than 100 innovative and sustainable products, is the new member of the Quadpack family.
What next for beauty? New trends unveiled at the Quadpack Roadshow
Twice a year, Quadpack managers, sales teams, designers, technicians and executives get together at the company’s global HQ in Barcelona for the Roadshow. It’s an exciting, inspiring event, where future trends in beauty packaging are presented. These predictions are based on solid market research, an intimate study of shifts in social and consumer behaviour, and most importantly, feedback from Quadpack’s clients and customers.
Starting out right - The Quadpack Foundation and Los Primos
Quadpack Foundation, the charitable arm of Quadpack, is particularly concerned with helping disadvantaged children. As Accounting Manager at Quadpack’s Dallas-based, US Distributor East Hill Industries, Casandra Sanders was well aware of Quadpack Foundation’s values. She thought them a good fit with Los Primos Dallas, a local, non-profit organization she herself is involved with.
Quadpack opens new corporate floor in Barcelona
The last 2 years have seen hard work and growth for Quadpack - while the company experienced constant expansion, the teams have gotten bigger, requesting more space and comfort. The group commitment with sustainable practices and people wellbeing posed a very welcome challenge to the Facilities team in the Barcelona headquarters: how to create an office that is easily adaptable to the business changes, eco-conscious and welcoming to Quadpackers and visitors?
Translating Sustainable Development Goals into actions
The United Nations Global Compact initiative proposes 17 Sustainable Development Goals (SDGs) that lay out a path to end extreme poverty, fight inequality and injustice and protect our planet. Quadpack has now designated the four SDGs where, as a beauty packaging provider, it can have the greatest impact.
Held in Bologna, Italy every year, Cosmoprof Worldwide is one of the beauty industry’s leading trade events, covering everything from raw materials to finished products. As Quadpack grows, logically so must its presence at trade fairs, and the intent at Cosmoprof 2019 was to make the company stand bigger, better and more Wow. It worked! This year, the Quadpack stand received a record number of visitors.
Seeking synergies at the Quadpack European Suppliers’ Conference
Quadpack hosted its annual European Suppliers Conference in March 2019, an event that provided an opportunity for suppliers and partners to get together, learn, workshop common goals and study ways to grow together. Over 60 representatives attended the event at the historic 1898 Hotel in Barcelona.
Quadpack: a Little Big Company
Quadpack is a company built on people. Our skills, values, work ethic and shared vision are what drives us forward. We are today an almost 400-strong global team, expanding into new territories. Last year, we significantly increased our presence in Asia and the US. We invested €2.4 million in our production facilities. And we increased our sales by 15%, with a turnover set to hit €104 million.
Driving the debate on sustainability
Sustainability. Everyone is taking about it, but what does it really mean? There are many different interpretations and even more courses of action. So how can businesses best embrace it? As an active member of the beauty packaging industry, Quadpack has taken the debate to its clients, with a view to sharing knowledge and working together towards a common vision.
Nurturing tomorrow’s talent in design and innovation
Quadpack is a company that depends on constant innovation, so encouraging and promoting talent is vital to what it does. Tied closely to its CSR (Corporate Social Responsibility) strategy, it works in several areas: strengthening ties between universities and industry, sponsoring relevant prizes and awards, boosting entrepreneurship and supporting small business initiatives.
Quadpack Foundation reaches out across the globe
2018 has been a busy year for Quadpack Foundation. Quadpack's charitable arm supports social and environmental projects wherever the company is present in the world, with an emphasis on helping disadvantaged children and young people get a good start in life. Throughout the year, it worked with NGOs in Europe, the US and Asia.
Cosmopack Asia: a time for partnership and celebration
Cosmopack Asia was a huge success for Quadpack this year. The YouWood collection in particular was a real crowd-puller, comprising selected Q-Line packs adorned with sustainably-sourced wood. As always, Yonwoo’s airless packs proved very popular. Quadpack also participated in the event’s SKINTONIC skincare project, plus we hosted our annual cocktail party – this year, in celebration of our 15th anniversary!
- Jo Webb
- Company News -> QP Corporate News
- Created 18 Jun 2019
- Modified 20 Jun 2019
- Hits 990