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Celebrating the simplicity of the modern man

  • Quadpack
Europe, Germany, Austria, Germany, Beauty, Personal Care, Personal Care, Male Grooming, Primary Packaging, Airless Packs, Airless Bottles, Jars, Pots, Jars - Plastic

Douglas Nocibé opts for Quadpack’s Regula family for its premium range for men

French-German beauty retail group Douglas Nocibé has developed a new men’s skincare collection, tapping into the growing male grooming trend. The new range opted for the 50ml Regula Jar and the 50ml Regula Airless, from Quadpack’s QLine portfolio, designed and manufactured in Germany.

The main goal of the brand was to have a new identity where the simplicity of the modern man is celebrated, with a sophisticated touch given by the formula and the packaging.

Regula Jar holds the Men Soin Visage Anti-Rides, with anti-ageing properties, while Regula Airless was chosen for the Men Soin Visage Hydratant moisturising cream. Both products are available in two formulas: Energy, which uses ginseng as a hero ingredient; and Sport, with marine minerals that provide a cooling sensation.

The men’s grooming trend represents a big opportunity for skincare brands, according to Marcia Bardauil, Quadpack Senior Market Insights Lead. “While male consumers are becoming increasingly demanding about cosmetics, they still value simplicity in their beauty routines, which can be translated by the packaging and the decoration. The latest product launches respond to their needs with a minimalist approach that is highly appreciated by the modern man,” she says.

The new range was launched this summer and is available in Nocibé’s and Douglas’ physical and online stores.


  • Skincare
    • Q-Line

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      The Healthy Underarm Detox Mask by US brand Lavanila is an all-natural treatment mask formulated to detoxify and beautify the underarm area, while working to ease the transition to a natural deodorant. This entirely new body care concept comes in surprising packaging developed by Quadpack. The brand needed a solution to protect the complex formula, while simultaneously making it easy to dispense and apply. Quadpack's Brush Tube provided the answer.

      • Brand Launch -> QP Latest Launches
      • English
      • Modified 25 Nov 2021
      • Hits 1857