It’s not just the big brands which are shining a light on sustainability. Across the supply chain, packaging specialists and brand owners are seeking out packaging materials with higher environmental credentials.

Meeting that need, Roberts Metal Packaging highlights the benefits of its aluminium and tinplate collection including screwcaps and containers, alongside the Softline and Softline Extreme range of metal jars.

Metal is already the ideal material for the circular economy because of its special designation as a permanently available material, which means it can be recycled again and again with no loss of quality.

Metal packaging has the highest recycling rate across Europe than any other form of material – up to 80 per cent for steel and 74.5 per cent for aluminium. Additionally, it is estimated that 80 per cent of all metal ever produced is still in circulation today. Recycled metal packaging is used to feed the production cycle – significantly reducing energy use.

In addition to its ability to be recycled, some of Roberts' metal packaging never makes it as far as the recycling bin because the product lifetime is extended through the pack's capacity for reuse. Beautiful packs are often repurposed by consumers, thus increasing the lifetime of the product, in addition to a brand's exposure time to the consumer.

Explore sustainable metal packaging options in Roberts' catalogue, or get in contact to discuss a custom project.