250ml and 500ml clear PET bottles from RPC Containers Llantrisant are helping to convey the health and wellness values of a new range of organic, cold pressed juices, super-food smoothies and cleanses.
The Juice Well is a cold pressed juice bar in Soho, London founded by restaurateur Will Ricker, the man behind La Bodega Negra, and Joe Cross, of Fat Sick and Nearly Dead. The bar promotes a healthier eating pattern through increasing the daily intake of fruit and vegetables.
In cold pressed juices the plants' cells are crushed slowly to release the nutrients without altering, heating or destroying them in any way. Nutrients are delicate and sensitive to heat and light so they will always be damaged by pasteurization. The Juice Well's cold press system optimises the extraction process to get the most nutrients out of raw vegetables and fruit. The company also offers one or three day juice cleanses with six juices, to be drunk daily, to help detox the liver, kidney and blood.
As well as the bar, The Juice Well has now established a nationwide UK delivery service for its juices.
The PET bottles from RPC Llantrisant enable the colourful juices to be clearly visible to maximise their impact on shelf, with plenty of room for the label that details the healthy ingredients. The bottles are lightweight and easy to handle to maximize consumer convenience – and their lightness is also an important benefit for the home delivery service. In addition, the bottles are fully recyclable.
The Juice Well says that since the fast food boom, our daily intake of plant food has dropped from 25% to just 7% while heart disease, obesity and diabetes have been on the climb. Just one bottle of its juice doubles a person's daily intake.
"Our juices have important health benefits but they also taste good", explains Georgie Coventry of The Juice Well. "Our packs therefore had to look appealing on-shelf while conveying their health message and reflecting the quality of the juices. The bottles from RPC Llantrisant have proved to be the ideal solution."