As consumers place greater value on sensory experience, Soft Touch coating has become an important way to elevate the feel of cosmetic packaging.
With its smooth, velvety surface, Soft Touch creates a warm and premium impression the moment the package is picked up. Unlike standard glossy or matte finishes, it offers a skin-like, refined tactile feel that softens the coldness of the material itself, making the packaging more approachable, memorable, and emotionally engaging.
Visually, Soft Touch delivers a subtle matte finish with reduced reflection, enhancing the overall sense of sophistication. Tactilely, it improves grip comfort and allows consumers to feel the quality through every detail.
Soft Touch is more than a surface treatment. It is an extension of the brand experience. It turns packaging from a simple outer shell into a warm, sensory touchpoint.
SHP Star Product Highlight: Mallow Lipgloss
ABS and POM free, supporting the trend toward more sustainable packaging.
Suitable for lip gloss, liquid blush, concealer, and hybrid makeup formulas.
The rounded, playful design combined with a Soft Touch finish creates a compact package that feels comfortable in the hand. Its soft visual appeal and warm tactile finish add a premium feel and make the packaging more inviting to touch.
SHP Code: SH250095
Capacity: 14.5 ml
Size: φ30 × 70 mm
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