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When customers walk into a beauty shop with a very general idea of what they want, packaging becomes one of, if not the most, influential factors at play in drawing their attention to any given product. And there’s nothing that conveys beauty and elegance more than sleek, sophisticated designs that exude a flair of luxury and glamour.
That is the main concept behind Somang Glass’ (SMCG) new line: the Advanced Pump Series. A classic and crystal-clear glass bottle paired with an advanced seamless pump that closes smoothly like a magnet without inner embossing to create a clean, sharp, and chic silhouette. The clever design allows the overcap to be fastened smoothly and maintains a simple, minimalistic, and fashionable approach.
Two different overcaps are available to enhance customization options: Midsize overcaps showcase the bottle’s shoulders to break the straight profile and highlight the pump, whereas large overcaps preserve the line and create a perfect cylinder.
Of course, Somang is also ready to help brands reach their sustainability goals and, as such, has manufactured the Advanced Pump Series packs using 60% PCR glass, reducing product waste and lowering the company’s carbon footprint.