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Smurfit Kappa Ireland wins three national awards in one week

  • Smurfit Kappa
Europe, UK, Ireland, Ireland, Eating, Drinking, Food, Consumer Durables, Tools, Hardware, Secondary Packaging, POS, Point of Sale, Machinery, Printing, Labelling Machinery, Product Development Services, Design

Smurfit Kappa’s commitment to delivering excellent print and packaging solutions to customers has once again been demonstrated, with its Irish operations recently receiving three accolades in one week at the Irish Print Awards and the Checkout National Retail Supplier Awards.

The wins include a Best Packaging / Design Services Provider award for work with Greene Farm Foods, Screen Printer of the Year for a creation for Largo Foods and National Newspaper Printer of the Year for its work with the Financial Times.

At the Checkout National Retail Supplier Awards, Smurfit Kappa Dublin saw success with a truly innovative SRP transport case solution which optimised logistics, reduced costs and increased visibility for its customer Greene Farm Foods. Greene Farm achieved a total reduction in packaging costs of 20%, as well as reducing overseas imports through local production.

The team at Smurfit Kappa Display were honored at the National Print Awards for the Largo Foods Tayto Ibiza Impulse display unit, which, through focus on innovation and design, increased product visibility at point-of-sale. The Tayto team commented: “Smurfit Kappa proposed a display design that combined all the on-pack elements but with a stand out header which contained LED lights. The LED lights were relatable to the Ibiza promotion, increased visibility and stand out in trade and gained consumer traction in store, which can be a cluttered environment. The LED lights were a simple but brilliant solution and the display unit met all of our objectives.”

Also at the National Print Awards, Smurfit Kappa News Press was awarded National Newspaper Printer of the Year for its entry with the Financial Times. Smurfit Kappa News Press works closely with the Financial Times to deliver a product that upholds the high quality of the prestigious newspaper. In awarding The National Newspaper Printer of the Year title, the judges recognised the degree of difficulty, level of execution and consistency in print and finishing demonstrated by Smurfit Kappa.

John O’Loughlin, CEO Smurfit Kappa Ireland, said, "It’s an honour to achieve these three awards on our home turf and one that the teams involved are truly proud of. At Smurfit Kappa we have an unrivalled portfolio of unique tools, combined with creative thinking and expertise, enabling us to support our customers’ business success. Our approach cements our position as the partner of choice for businesses in a broad range of sectors.”

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 17 Dec 2015
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