Webpackaging logo

Smurfit Kappa renews partnership for second edition of Concours International Wine in Box

  • Smurfit Kappa
Europe, France, Switzerland, France, Eating, Drinking, Food, Fresh Fruits, Beverages - Alcoholic, Wines, Premium, Primary Packaging, Primary Boxes, Cases, Dispensing Closures, Taps, Flexibles, Bag in Box, Secondary Packaging, Secondary Boxes, Cases, Machinery

Smurfit Kappa, an expert in complete Bag-in-Box® packaging solutions is partnering with the Concours International Wine in Box contest for the second time. This international competition aims to promote high quality wines in Bag-inBox® packaging. The second edition of the contest will take place in Toulouse, France on March 18.

The first Concours contest took place in March 2015 and was a huge success. Indeed, 250 wine producers from 12 countries participated and among them, 74 wines from all over the world were rewarded “Best Wine in Box”. The concept is quite simple: each wine producer can participate and send in samples of their wine in Bag-in-Box® , which are blind-tasted by a professional jury and by enlightened amateurs, who choose the best boxed wines.

The wine and grape industry has recently witnessed a soar in premium wines packaged in Bag-in-Box® due to its popularity among consumers who appreciate its convenience and long shelf-life after opening. Thanks to the great technological features of the system, including quality bags, the Vitop tap and outer boxes, the quality and properties of the wine are maintained for several weeks after opening. Smurfit Kappa has been relentlessly working on improving the quality of Bag-in-Box® wines, making it the natural partner for this contest. The Best Wine in Box contest and Smurfit Kappa have a common goal: to support the current move upmarket of Bag-in-Box® wines.

This contest is a great opportunity for wine producers who wish to gain popularity and recognition – and also a great opportunity for consumers to discover wines in boxes more in depth, and the real undeniable quality of its wines.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 25 Jan 2016
  • Hits 890