An innovative design for fruit juice called ‘Ice Box’, designed by Smurfit Kappa Poland, has won in the ‘Packaging Concept’ category at the recent Art of Packaging Awards. The same pack also took third place in the Overall Award covering all categories.

The ‘Ice-Box’ 5L Bag-in-Box® pack is a practical and attractive packaging solution that meets the needs and expectations of consumers. Not only is it easy to transport from shop to home, it also makes best possible use of space within the kitchen.

The box has been sized to fit perfectly onto most fridge shelves and the tap has been conveniently located so it can be used to pour the juice directly from the fridge, eliminating the need to remove the pack for use.

It is also possible to add paper cups as an accessory, maximising convenience and making it ideal for on-the-go consumption.  The colourful cups are the only strong colour on the packaging, subconsciously suggesting the colour of fruit from which the juice was made.

The Ice-Box outer pack is made of corrugated board, a recyclable and renewable resource, while the minimalistic print underlines the ecological design of the product. When two of the packages are placed next to each other, the graphic elements depicting apples form a larger graphic. An additional feature is a three-dimensional cut-out of the word ‘PURE’, to demonstrate the ecological purity of the packaging and of the pure juice inside.