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Smurfit Kappa wins twice at the PART Awards 2016 in Russia

  • Smurfit Kappa
Europe, Eating, Drinking, Premium, Active, Smart Packaging, Tree Derivatives, Shows, Associations, Media

Smurfit Kappa Russia achieved first and second prizes in the ‘Alcoholic Beverage’ packaging category at the PART Awards 2016; announced at the RosUpack exhibition held at the Moscow International Exhibition Centre. Leading packaging suppliers were competing with new technologies and developments at the annual event, to be recognised as ‘Manufacturer of the Year’ across nine categories.

The first prize went to Smurfit Kappa St. Petersburg for its packaging of the flavoured beer “Boilermaker by Tuborg” produced on behalf of Baltica, a member of the Carlsberg Group. Its structural design was adapted for the automated filling line and is made of fully recyclable corrugated board. The winning aspect of the new design is its imitation of wooden texture, creating a feeling of natural resource and thus appealing to customers.

The second prize Smurfit Kappa received was for a consumer pack for the vodka product, “Imperial Collection Super Premium”, produced for Ladoga. Made of fully recyclable corrugated board, the new design became an alternative to the previously used wooden packaging decorated with velvet. The unique structural design not only securely holds in place the vodka primary pack, which is styled like a Carle Fabergé egg, but also allows easy accessibility and an impressive presentation.

Olga Rudova, the commercial director of Smurfit Kappa St. Petersburg, commented: “These wins highlight once again the right strategy to develop the fit-for-purpose packaging solutions together with the customers, based on their needs and business challenges.

We continually invest in our knowledge of key trends and developments in the area of shopper marketing and new technologies in paper packaging production and share all insights with our customers. This allows us to create together the packaging which meets the demands of both the marketing and production departments within our customers.”

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 15 Jul 2016
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