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Double success for Smurfit Kappa at Pakstar Awards

  • Smurfit Kappa
Europe, Eating, Drinking, Primary Packaging, Secondary Packaging, Tertiary Packaging, Tree Derivatives, Supply Chain Services, Product Development Services, Shows, Associations, Media, 5 - 9.99 L

An innovative system for transporting fresh soft fruit called the SoFruBox® won the award in the transport packaging category. The SoFruBox system consists of a stackable crate in which individual punnets containing 500g (SoFruMiniPak®) or 1 Kg (SoFruBox®) of fruit can be can tailored to meet the needs of both the grower and the retailer.

This solution meets all the requirements across the supply chain and provides the required ventilation to deal with changes in humidity and climate, keeping the fruit in its optimum condition.  The SoFruBox® is also printed with high impact graphics allowing the customer to differentiate its fruit packs in a competitive retail environment and attract consumer attention at the point of purchase. 

Winning the ‘Consumer’ packaging category for Smurfit Kappa was an innovative design for fruit juice called ‘Ice Box’. The ‘Ice-Box’ 5L Bag-in-Box® pack is a practical and attractive packaging solution that meets the needs and expectations of consumers.

Not only is it easy to transport from shop to home, it also makes best possible use of space within the kitchen. The box has been sized to fit perfectly onto most fridge shelves and the tap has been conveniently located so it can be used to pour the juice directly from the fridge, eliminating the need to remove the pack for use.

It is also possible to add paper cups as an accessory, maximising convenience and making it ideal for on-the-go consumption.  The colourful cups are the only strong colour on the packaging, subconsciously suggesting the colour of fruit from which the juice was made.

“We are delighted to have won these Pakstar awards, which in combination with the Art of Packaging Awards won earlier this year, demonstrate the industry leading expertise and experience of the design team in Smurfit Kappa Poland” said Jakub Świętek, Design Department Manager at Smurfit Kappa Poland.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 22 Jul 2016
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