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Smurfit Kappa recognised for its excellence in retail marketing with two POPAI Awards

  • Smurfit Kappa
Europe, Beauty, Personal Care, Eating, Drinking, Smoking, Secondary Packaging, Tree Derivatives, Shows, Associations, Media

The POPAI awards showcase best practice in retail marketing across Germany, Austria and Switzerland and were presented at a spectacular ceremony in Düsseldorf.

This year, there were more than 60 entries spread across all categories and those nominated for awards were exhibited at the EuroCIS 2016, the leading trade fair for retail technology, and judged by a prestigious jury.

Winning the ‘Beverage and Tobacco’ category was an impressive display for Campari, for its Skyy Vodka brand, which was also optimised for safe transportation.  The jury report stated “This sensational display is a highly creative, yet practical solution for the POS field service.”  

Winning the ‘Beauty and Fragrance’ category was an elegant floor display for Philips, for its Visapure brand, on which the jury commented: “The high quality and organic lines of the Visapure display are very impressive. The designers at Smurfit Kappa Zedek managed to develop an outstanding design in corrugated cardboard that meets all of the relevant criteria.” 

Sascha Ohlow, Sales Manager Germany at Smurfit Kappa said: "The return on investment derived from the display is one of the key parameters our customers use to evaluate the performance of their campaign. The measurable success of both designs was affirmed by the opinion of the independent jury."

Erik Bunge, CEO Smurfit Kappa Benelux added: “Once again Smurfit Kappa has demonstrated the company's relentless drive to innovate. We excel at developing designs that address the motivation of the end consumer, ‘from the shelf backward’. Everyday we explore what will appeal to the consumer and help our customers’ sell their products.”

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 29 Jul 2016
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