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Smurfit Kappa wins a trio of awards at Czech packaging competition

  • Smurfit Kappa
Europe, Home Care, Primary Packaging, Secondary Packaging, Plastic, Tree Derivatives, Shows, Associations, Media

Winning the Electronic and appliances category was a design by Smurfit Kappa Žebrák for a high-quality audio device which required the highest level of protection for overseas shipment.

By developing a smart corrugated insert, the product almost levitates in the centre of the outer box and is protected from all sides allowing it to successfully pass all drop tests. This new mono-material design replaces a previous version using plastic bags and foam, helping the customer to significantly reduce their carbon footprint. 

The second award was won in the Automotive and transport category for the packaging of headlights.  The winning aspect of this design was that packaging was able to protect and fix a heavier version of the product using the exact same amount of board as used the lighter version.  This intelligent design is also universal for both the left and right headlight through an ‘inside out’ assembly technique.

Winning the third category for Point of Sale Displays was a rotating promotional display called ‘Rondel’ designed for use at exhibition and trade fairs. The two metre diameter turntable turns at one revolution per minute and can display product both on top and within the grids at the side providing maximum presentation space.  All mechanisms are cleverly hidden in the centre and as the display is made of corrugated, it can also be fully printed to enhance brand visibility. 

Georg D. Fischer, CEO of Corrugated Central Europe, said: “I´m really proud of the fact that our packaging solutions are solving everyday problems and adding real value, which is recognised not only by our customers but also by an independent jury of packaging experts.“

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 12 Aug 2016
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