Webpackaging logo

Smurfit Kappa gets the creative juices flowing for Ribena

  • Smurfit Kappa
Europe, UK, Ireland, England, Ireland, Eating, Drinking, Food, Snack Foods, Beverages - Non-Alcoholic, Pure Juices, Juice Based Drinks, Primary Packaging, Food, Drink Service Components, Bowls, Secondary Packaging, POS, Point of Sale, Packaging Decoration, Colouring, Shows, Associations, Media, Packaging Awards

An eye-catching point of sale display for Ribena secured gold for Smurfit Kappa at the UK and Ireland POPAI awards in London.

The brief was to create a visually stimulating display that would capture consumers’ attention in-store. The colourful stand was rolled out in convenience stores across Ireland to ensure maximum visibility for the drink as part of the ‘Ribenary’ marketing campaign. 

“We asked Smurfit Kappa to come up with a display that was bold and unique and would unmistakably capture the spirit of the Ribena brand,” said Siobhan Drummond, Senior Brand Manager, of Lucozade Ribena Suntory.

“What they came back with certainly fitted the bill. It was a stand-out display that was impossible to ignore and really brought the brand to life.”

Another engaging display made by Smurfit Kappa Inspirepac for Walkers Crisps UK captured the judges’ attention at the POPAIs and won silver. The ‘Tear and Share’ display was shaped like a bowl to mirror the sharing bowl feature of the pack.

“It’s fantastic that Smurfit Kappa in Ireland and the UK have come away with both gold and silver at these awards,” said Jonathan Arthur, General Manager, Smurfit Kappa Display (Dublin). “All over the world, our designers are committed to creating products that fuse attractive design with clever functionality so we’re delighted to get this recognition.

“To hear that both products are already driving sales for our customers is testament that our in-store displays are a fundamental part of retail marketing.”

Now in their 10th year, the POPAI Awards celebrate innovation, creativity and excellence in store.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Brand Launch
  • English
  • Modified 21 Oct 2016
  • Hits 1249