Webpackaging logo

Smurfit Kappa triumphs at global creative design awards

  • Smurfit Kappa
Europe, Eating, Drinking, Consumer Durables, Primary Packaging, Active, Smart Packaging, Plastic, Tree Derivatives, Shows, Associations, Media

Smurfit Kappa has walked away with five of the most prestigious design awards from the internationally recognised Red Dot Award for Communication Design.

From over 17,000 entries from 46 different countries, the Smurfit Kappa products stood out for their outstanding and game-changing designs. Previous winners include global brands such as Apple, Samsung and Phillips.

Smurfit Kappa teams from Germany, Poland and Spain, created a series of unique designs helping to elevate consumer experience.

The team in Germany rose to the challenge of creating a packaging solution that would encourage both healthy eating habits and sustainable behaviour. The result was the “Cardboard Playground” – a ground- breaking design for apples which transforms into a fun toy for children.

The German team also came up with clever packaging for eggs which removes the need for consumers to open the pack to check if any are broken.

For pet-lovers in Poland the traditional plastic cat carrier was turned into an eco-alternative. Made entirely from cardboard, ‘Catventure’, transforms from cat carrier to cosy home in one swift and simple move.

The second Polish winner was the ‘SoFruPack’ which transports fruit punnets securely to keep them fresh and unspoilt.

The challenge of carrying a pair of heavy bottles safely and easily was solved through the handy ‘Strong Grip’ container in Spain.

All five products were recognised by Red Dot for their innovative designs, use of sustainable materials and consumer convenience. Helping customers meet and exceed consumer needs is what drives Smurfit Kappa and its designers each and every day.

Arco Berkenbosch, Vice President, Innovation and Development, Smurfit Kappa said: “We are very proud and honoured to have won five coveted Red Dot Awards and to be recognised in the most prestigious field of design. These awards are testament to our world-class designers who are setting the global benchmark for creativity and innovation.”

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 04 Nov 2016
  • Hits 821