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Smurfit Kappa reaches new milestone promoting sustainable forests

  • Smurfit Kappa
Active, Smart Packaging, Sustainable Packaging, Tree Derivatives, Paper, Board, Board - Fibre, Supply Chain Services, Coding, Traceability, Laboratory, Testing, Certification, Risk Management

The certification is a new milestone in promoting sustainable forests, providing end-to-end transparency across the supply chain and an assurance of the sustainable origin of raw materials used. Smurfit Kappa is dedicated to creating sustainable value for its customers and helping them to meet their own sustainability and environmental targets.

Reaching 90% certification for the packaging sold follows on from the successful implementation in 2014 of certified Chains of Custody for all the paper produced and sourced for packaging.

Certification of its products according to FSC, PEFC or SFI is the most robust way to ensure that the sourcing of the fibres for its paper-based packaging are promoting sustainable forest management.

To achieve its ambitious Chain of Custody goal, Smurfit Kappa has implemented stringent sourcing, monitoring and risk management practices across its global operations. Measures have included:

  • Certification of the plantations and forests that Smurfit Kappa owns and manages by FSC or PEFC forest management schemes
  • Applying a third party certified  FSC, PEFC and/or SFI Chain of Custody system across its 300+ sites
  • Applying a strict sourcing policy for its virgin and recovered fibres
  • Maintaining full transparency and traceability for complete fibre flow through the plantations and forests the company owns and manages, and through its network of trusted and certified suppliers

Commenting on this achievement, Steven Stoffer, Group VP Development said: “At Smurfit Kappa we understand the importance of sustainability in everything we do, and see it as our responsibility to ensure the products we supply to our customers meet the highest chain of custody standards. We are delighted to have achieved this target and take great pride in contributing to better management of the world’s forests and a more sustainable future.”

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 20 Feb 2017
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