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Smurfit Kappa calls on the world’s innovation community to take on its new Better Planet Packaging Design Challenge

  • Smurfit Kappa
Europe, Pallets, Stretch Film, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Recycling, Supply Chain Services, Sustainable Solutions, Product Development Services, Design, Shows, Associations, Media, Packaging Awards

Smurfit Kappa has called on the world’s innovation community to contribute to the development of the sustainable packaging solutions of the future.

The packaging leader has launched a new competition as part of its drive to solve one of the biggest challenges in the packaging industry – to reduce the amount of non-recyclable waste that is generated every day.

According to figures, packaging accounts for almost 40% of the demand for plastic in Europe. Smurfit Kappa is challenging designers, engineers, inventors and creative thinkers, both inside and outside the company, to come up with packaging innovations that will replace the amount of un-recyclable waste generated every year. The two challenges outlined in the competition are:

1) To develop an alternative for the plastic stretch wrap which is used around pallets to provide stability during transport and storage
2) To develop a fully paper-based parcel with thermal protection for chocolates, to use in the eCommerce sales channel

The competition is open until Friday 29th March 2019 and applicants, who can be any innovator in the world, can submit an idea to address one or both of the design challenges. The winner of each design challenge will receive a prize of 8,000 euro and their ideas will be showcased at the Smurfit Kappa Innovation Event in May 2019.

Arco Berkenbosch, VP of Innovation and Development, commented: “Packaging design has an essential role to play in reducing the amount of waste generated in day-to-day life, and in delivering a more sustainable future.

“Our Better Planet Packaging Design Challenge aims to inspire the world's design community to work on concrete problems in sustainable packaging design. We are looking forward to seeing the applications, and discovering the first winning innovations of the Better Planet Packaging Design Challenge.”

2019 will be the inaugural year of the Better Planet Packaging Design Challenge. The competition is a key part of Smurfit Kappa’s Better Planet Packaging initiative. Launched in September 2018, it is at the heart of Smurfit Kappa’s core business strategy and aims to deliver breakthroughs that will re-imagine packaging for a more sustainable future.

Interested applicants can visit Better Planet Packaging Design Challenge for more information on about how to apply.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

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Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

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Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

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Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 21 Jan 2019
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