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Smurfit Kappa's sustainable packaging innovation recognised in WorldStar Awards

Health, Home Care, Automotive, Consumer Durables, Toys, Active, Smart Packaging, Sustainable Packaging, Packaging Awards

Smurfit Kappa has won three awards for innovative and sustainable packaging solutions at the 2019 WorldStar Awards.

The first product was for a life-saving dialysis kit. ‘Not a Drop Wasted’ is a secure but easily opened pack with rounded corners to protect the 5-litre bags of dialysis solution inside.

The second winning product was the stand-out ‘Cardboard Castle’ toy box for use in the eCommerce sector. The toy is shipped in an attractive box which can then be quickly turned into a castle creating an enhanced consumer experience.

Smurfit Kappa picked up the third award for its ‘Packed like Sardines’ automotive pack which hides an easy-assembling insert inside and eliminates the need for plastic. The packaging leader has seen a growing number of customers seeking to substitute non-recyclable materials with sustainable alternatives from its Better Planet Packaging portfolio.

Commenting about the win, Zdeněk Suchitra, CEO of Smurfit Kappa Czech Republic & Slovakia, said: “We are delighted and honoured to have been recognised in these prestigious awards.

“We work with customers from many different sectors to come up with sustainable packaging that will deliver against a number of briefs. I’m proud of the talented and creative people behind these products.”

Jan Kaprhál, Smurfit Kappa Innovation & Marketing Manager, added: “As a leading supplier of sustainable packaging solutions we are committed to bringing both innovation and added value to our customers and their businesses.”

The annual WorldStar awards are held by the World Packaging Organisation. This year’s awards attracted 319 entries from 34 countries.

See also

Smurfit Kappa’s innovative packaging recognised with 18 EFIA Awards

Smurfit Kappa has walked away with a substantial 18 awards at the European Flexographic Industry Association (EFIA) Awards, including three Gold awards and a Special Award, further consolidating its leadership in the packaging industry. Creative and innovative packaging solutions for brands including Stella Artois, Head & Shoulders, Hendricks Gin, Huggies, Haribo and Kimberly Clark resulted in Smurfit Kappa receiving this wide spectrum of awards.

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

  • Company News
  • English
  • Modified 20 Jun 2019
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