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Smurfit Kappa's sustainable packaging innovation recognised in WorldStar Awards

Health, Home Care, Automotive, Consumer Durables, Toys, Active, Smart Packaging, Sustainable Packaging, Packaging Awards

Smurfit Kappa has won three awards for innovative and sustainable packaging solutions at the 2019 WorldStar Awards.

The first product was for a life-saving dialysis kit. ‘Not a Drop Wasted’ is a secure but easily opened pack with rounded corners to protect the 5-litre bags of dialysis solution inside.

The second winning product was the stand-out ‘Cardboard Castle’ toy box for use in the eCommerce sector. The toy is shipped in an attractive box which can then be quickly turned into a castle creating an enhanced consumer experience.

Smurfit Kappa picked up the third award for its ‘Packed like Sardines’ automotive pack which hides an easy-assembling insert inside and eliminates the need for plastic. The packaging leader has seen a growing number of customers seeking to substitute non-recyclable materials with sustainable alternatives from its Better Planet Packaging portfolio.

Commenting about the win, Zdeněk Suchitra, CEO of Smurfit Kappa Czech Republic & Slovakia, said: “We are delighted and honoured to have been recognised in these prestigious awards.

“We work with customers from many different sectors to come up with sustainable packaging that will deliver against a number of briefs. I’m proud of the talented and creative people behind these products.”

Jan Kaprhál, Smurfit Kappa Innovation & Marketing Manager, added: “As a leading supplier of sustainable packaging solutions we are committed to bringing both innovation and added value to our customers and their businesses.”

The annual WorldStar awards are held by the World Packaging Organisation. This year’s awards attracted 319 entries from 34 countries.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 20 Jun 2019
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