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Smurfit Kappa's sustainable packaging innovation recognised in WorldStar Awards

Health, Home Care, Automotive, Consumer Durables, Toys, Active, Smart Packaging, Sustainable Packaging, Packaging Awards

Smurfit Kappa has won three awards for innovative and sustainable packaging solutions at the 2019 WorldStar Awards.

The first product was for a life-saving dialysis kit. ‘Not a Drop Wasted’ is a secure but easily opened pack with rounded corners to protect the 5-litre bags of dialysis solution inside.

The second winning product was the stand-out ‘Cardboard Castle’ toy box for use in the eCommerce sector. The toy is shipped in an attractive box which can then be quickly turned into a castle creating an enhanced consumer experience.

Smurfit Kappa picked up the third award for its ‘Packed like Sardines’ automotive pack which hides an easy-assembling insert inside and eliminates the need for plastic. The packaging leader has seen a growing number of customers seeking to substitute non-recyclable materials with sustainable alternatives from its Better Planet Packaging portfolio.

Commenting about the win, Zdeněk Suchitra, CEO of Smurfit Kappa Czech Republic & Slovakia, said: “We are delighted and honoured to have been recognised in these prestigious awards.

“We work with customers from many different sectors to come up with sustainable packaging that will deliver against a number of briefs. I’m proud of the talented and creative people behind these products.”

Jan Kaprhál, Smurfit Kappa Innovation & Marketing Manager, added: “As a leading supplier of sustainable packaging solutions we are committed to bringing both innovation and added value to our customers and their businesses.”

The annual WorldStar awards are held by the World Packaging Organisation. This year’s awards attracted 319 entries from 34 countries.

See also

Smurfit Kappa launches unique sustainable packaging portfolio to drive growth in the online health and beauty market

Smurfit Kappa has launched a unique range of circular packaging solutions for the rapidly growing online health and beauty market. The customisable eHealth & Beauty portfolio includes sustainable, paper-based packaging solutions ideal for shipping vulnerable products, such as fragrances, cosmetics, and skin and hair care products, as well as tamper proof packaging designed for vitamins, supplements and sports nutrition.

From first glance to last sip: Spirit of Yorkshire’s premium packaging

Drawing inspiration from the magnificent countryside around Yorkshire, Spirit of Yorkshire’s whisky reflects the landscape of Filey Bay, from the unique flavour blends to the tranquil colour palette of the bottles. When they approached Smurfit Kappa Composites in early 2020, the brand was keen to retain their strong branding in their secondary packaging - especially as they were looking to break into the multiple retailer market.

Smurfit Kappa’s innovative packaging recognised with 18 EFIA Awards

Smurfit Kappa has walked away with a substantial 18 awards at the European Flexographic Industry Association (EFIA) Awards, including three Gold awards and a Special Award, further consolidating its leadership in the packaging industry. Creative and innovative packaging solutions for brands including Stella Artois, Head & Shoulders, Hendricks Gin, Huggies, Haribo and Kimberly Clark resulted in Smurfit Kappa receiving this wide spectrum of awards.

  • Company News
  • English
  • Modified 20 Jun 2019
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