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Smurfit Kappa designs innovative eCommerce packaging for Latin American egg provider

North America, USA, South America, Brazil, Eating, Drinking, Food, Eggs, Active, Smart Packaging, Sustainable Packaging, Degradable Packaging, Recyclable Packaging, Tree Derivatives, Paper

Smurfit Kappa has used its eSmart service to enable the leading Latin American egg provider to successfully enter the eCommerce channel.

Granja Mantiqueira decided to launch a new ‘Egg Club’ through which consumers could order eggs online for home delivery in Brazil. Aware that packaging plays a critically important role for the eCommerce channel, especially for a product as fragile as eggs, the company tasked Smurfit Kappa to come up with a solution.

The packaging leader tapped into the expertise and experience of its eSmart service to identify a packaging concept that would both protect the product and drive sales growth. An attractively designed pack was created to promote both the Egg Club and the Mantiquiera brand, alongside creating a positive consumer experience. 

Styled like a briefcase with handles for carrying, the packaging keeps the eggs fresh and secure throughout the supply chain. It is also attractive from a sustainability perspective because more packs can be shipped during transportation and it is 100% recyclable, biodegradable and renewable.

Speaking about the innovative new product, Leandro Pinto, Founding Partner of the Mantiquiera Group, said: “We identified a big interest for this idea of receiving eggs at home, so we decided to offer an additional channel to consumers who are looking for a more practical solution for their daily lives.

“Smurfit Kappa worked with us to come up with a sustainable packaging solution which delivered against a number of briefs including emphasising the premium quality of the eggs.” 

Manuel Alcalá, CEO of Smurfit Kappa Brazil, added: “The fragile nature of eggs was a key factor in this project. We took a data-driven approach and used our eSmart service tools to design a fit-for-purpose and attractive packaging solution.

“We reviewed all aspect of Mantiquiera’s supply chain to ensure that all products were delivered in perfect condition with no damage or breakages. Made from paper-based packaging, the packs we created are optimised for the eCommerce sales channel, meeting the needs of customers looking for a faster and more efficient delivery to their homes.” 

Smurfit Kappa’s eSmart service is helping a growing number of companies to drive business growth through innovative packaging concepts.

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 29 Jul 2019
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