Smurfit Kappa's bright idea for packaging leads to ScanStar award

Swedish lighting specialist IFö Electric approached Smurfit Kappa to create a packaging solution that would enable its lamps to get from A to B in perfect condition. The lamps, which consist of a heavy ceramic base and glass top, were sometimes broken in transit.

A team from Smurfit Kappa analysed the packaging that was previously in use and all elements of the supply chain. A replacement packaging solution with a tough exterior was developed which offered significantly more protection during transport and immediately eliminated complaints.

The new solution was also much more sustainable because it reduced the number of packs required from ten to three. The streamlined sizes meant that larger batches could be transported which drove down CO2 emissions.

The packaging was also made from 100% recyclable material and included corrugated inserts which easily slotted together, significantly speeding up the packing process.

Speaking about the collaboration, Adam Dennerkrans, Product Development Manager at IFö Electric, said:

“Smurfit Kappa have been great to work with as their method of work was to really understand our challenges. We have been able to propose changes and they have come up with new ideas so together we have developed a good solution.”

Smurfit Kappa’s VP of Innovation & Development, Arco Berkenbosch, added:

“As part of our Better Planet Packaging initiative we drive the development of protective packaging that is fully recyclable and this product is another nice example of that.”

The product recently won a ScanStar award and the jury commended it for being a simple solution that solves several problems including reducing the number of pack sizes. They were also impressed by the fact that it could be packed side-by-side instead of stacked.

See also

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Jo Webb
  • Product Info
  • English
  • Created 27 Aug 2019
  • Modified 27 Aug 2019
  • Hits 125