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Smurfit Kappa’s leadership in sustainability and innovation recognised with 8 WorldStar Awards

  • Smurfit Kappa
Europe, UK, Ireland, Benelux, The Netherlands, Germany, Austria, Germany, Austria, Eastern Europe, Czech Republic, Eating, Drinking, Food, Beverages - Alcoholic, Beers, Spirits - Dark, Home Care, Automotive, Textiles, Clothing, Product Development Services, Packaging Awards

Smurfit Kappa has continued to demonstrate its leadership in sustainable and innovative packaging solutions by winning eight 2020 WorldStar Awards.

The first award was for Rollor Packaging, a pioneering and fully sustainable product which protects clothing from being creased during delivery, which Smurfit Kappa developed with its partner Rollor. Made from a single corrugated sheet, it has generated significant interest in the fashion industry and is UPS approved.

Another winning product for online shopping was the innovative ‘eCommerce Pedal Pack’ for replacement bike pedals which is slim enough to fit through a letterbox and offers increased space for branding.

Smurfit Kappa also excelled in the Beverage Category with a deceptively simple Litovel beer multipack which facilitates considerable logistics savings, and a clever pack for Chivas Scotch whisky which reduces its carbon footprint and can be repackaged while retaining the outer case.

The ‘Smart Edge-Protector’ product made for Stroh, an Austrian spirit producer, also picked up a WorldStar award. This hard-working pack offers a high level of protection for boxes and reduces both loading time and the company’s carbon footprint.

Two Smurfit Kappa products topped the Transit Category. The ‘Touch Box’ significantly reduced the amount of packaging originally used by creating a pack comprised of parts that can be used separately or together depending on the product requirements. The streamlined new pack has reduced delivery times from 36 to 24 hours. The ‘Skewed Insert’ for car door seals includes two identical trays that have increased the capacity of the box by 25%.

The ‘Easy-Rep’ display, which was first used to promote Cadbury’s Mini Eggs, came out top in the Point-of-Sale Category. Assembled in seconds, it captures attention in store alongside reducing both costs and materials.

Commenting about the win, Saverio Mayer, CEO of Smurfit Kappa Europe, said:

“We are delighted and honoured to have been recognised in these prestigious awards. They are testament to the talent and creativity of our people who welcome even the most complex challenges and don’t stop until they have identified the most sustainable solution.”

The eight Smurfit Kappa winning products originate from Austria, the Czech Republic, the Netherlands and the UK. The WorldStar awards ceremony will take place in Germany in May.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa works with specialty brewer Vanhonsebrouck to replace single-use plastic packaging

Smurfit Kappa has worked with a well-known Belgian specialty brewer to produce a sustainable packaging concept that eliminated the need for shrink film. Smurfit Kappa made recommendations for a 100% recyclable, paper-based solution which eliminated the requirement for shrink film. The sustainable new pack was also attractively designed and featured an in-built handle to facilitate easy transportation for the consumer.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Company News
  • English
  • Modified 24 Jan 2020
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