Smurfit Kappa continues sustainable innovation by adding new Vitop tap to its Bag-in-Box range

  • Smurfit Kappa

Smurfit Kappa has introduced an innovative new Vitop® tap to its Bag-in-Box range as part of its ongoing sustainability activity. The Natural Vitop tap does not contain any carbon black pigment which is classified as an unwanted component by many recycling facilities due to the fact that is not always detected by the optical sorting near-infrared (NIR) scanners used. The new tap has a translucent body which is more likely to be recycled.

Didier Pontcharraud, CEO of Smurfit Kappa Vitop, said:

“We are always looking at how we can make Vitop taps more sustainable and introducing a product that is easier to recycle is a strong first step. In countries where flexible packaging is widely collected, sorted and recycled, the Natural Vitop increases the probability that our bags are correctly sorted and recycled.”

Thierry Minaud, CEO of Smurfit Kappa Bag-in-Box, added:

“Our priority is to minimise our impact on the environment throughout every aspect of our operations; from supply to manufacturing to distribution and recycling. Our Bag-in-Box packaging uses fewer raw materials and streamlines transport leading to reduced CO2 emissions and a smaller carbon footprint.”

The introduction of the Vitop tap has revolutionised Bag-in-Box packaging due to its tamper-proof design and high oxygen barrier which significantly increases shelf life. Over 4 billion Vitop taps have been produced since 1989. Smurfit Kappa provides a complete Bag-in-Box packaging system with films, accessories, bags, taps and filling lines.

See also

Smurfit Kappa combines expertise with Mitsubishi HiTec Paper to create innovative food packaging

As part of its ongoing Better Planet Packaging initiative, Smurfit Kappa has collaborated with one of its partners, Mitsubishi HiTec Paper, to create a new type of innovative and recyclable food-safe packaging. A combination of Smurfit Kappa’s expertise in paper-based packaging and Mitsubishi HiTec Paper’s strength in coated papers has led to the first product in the new range being shortlisted as a finalist in the Swiss Packaging Awards.

Smurfit Kappa sees surge of interest in sustainable packaging solutions for fresh produce

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable packaging alternatives for fresh fruit and vegetables. Portuguese grape producer Pomares do Sol approached Smurfit Kappa with the intention of finding a solution that would meet its sustainability requirements, increase the profile of its brand and have the capacity to withstand the journey through a complex and demanding supply chain.

Smurfit Kappa showcases new Shelf Facer technology at successful Shopper Marketing event

Shelf Facer is a shelf-ready pack designed to boost product sales and raise brand awareness in-store. Trialed in a UK pilot scheme for premium cereal bar brand Stoats, the Shelf Facer led to an impressive 13.8% uplift in sales. Smurfit Kappa drew on insights from its ShelfSmart service and replaced Stoats’ existing pack with the Shelf Facer which has an in-built merchandising solution to maintain an attractive on-shelf presence.

  • Jo Webb
  • Product Info
  • English
  • Created 30 Jan 2020
  • Modified 30 Jan 2020
  • Hits 328