ALMAY determines to minimize the impact on the planet, working on sustainable, eco-friendly elements for the packaging.

ALMAY Smart Shade Concealer in PCR tube

“Makeup that puts your skin first” is a line that ALMAY guards on top of providing Clean, Effortless, and Hypoallergenic products to users with sensitive skin. The Smart Shade™ Concealer is no exception. The concealer instantly transforms into the ideal shade for individual skin tones, applying exclusive Tonemimic™ technology that uses tiny spheres that break open and release pigment as users blend the product over the skin.

PCR nozzle tube 

For this product, ALMAY has opted for the PCR PE easy-to-use nozzle tube with PCR PP cap from SR Packaging, an entire post-consumer recycled packaging, along with the minimum decoration possible by adding only offset printing & silver hot stamping to create an elegant and sleek look.