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    Bucket paints a pretty picture

    • Superfos, a Berry Global company
    Asia, The Middle East, Israel, Home Care, Paints, Finishes, Pastes, Primary Packaging, Buckets, Pails, Caps, Lids, Easy-Open Closures, Metal, Packaging Manufacturing, Packaging Decoration, Colouring, In Mold Labelling, Labelling, Sleeving

    A bespoke pack from RPC Superfos is delivering improved functionality and on-shelf presence for one of Israel’s leading paint companies. The new design for Nirlat retains the appearance of the company’s previous container while providing greater functionality and shelf presence.

    Nirlat approached RPC Superfos to upgrade its packaging with a new paint bucket that met the company’s needs for a modern alternative to an existing solution.

    “The shape and size of the paint bucket had to remain practically unchanged but with a modern look, and it was also crucial to us to keep the yellow lid and the broad rim with the integral grips,” explains Shir Zakai, VP Marketing at Nirlat.

    The solution from RPC Superfos is an injection moulded 18-litre bucket with metal handles on the side. It is produced with a bespoke mould that combines various features from other RPC Superfos products, including the SuperLift®, Hobbock, SuperFlex® and SuperFlex® Extra containers.

    “In many aspects, we have been able to make improvements through the cooperation with RPC Superfos,” continues Shir.

    “The new bucket and lid have an opening and re-closure mechanism which is better than before, the In-Mould Labelling technique ensures a premium quality look rendering beautiful colours and, not least, the buckets are easy to stack – empty or filled. From purchasing over logistics to marketing, we are all highly satisfied with the solution from RPC Superfos.”

    See also

    A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

    Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

    Spoon-in-lid solution for dairy products

    An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

    • Brand Launch
    • English
    • Modified 14 Sep 2017
    • Hits 1703