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Groundbreak(fast)ing for Le Petit Déjeuner!

  • Superfos, a Berry Global company

The EasySnacking™ pot from RPC Superfos is being used for a new cereal product that allows consumers to enjoy premium cereal straight from the pack.

Ideal for modern customers, Le Petit Déjeuner from Greek company Tsakiris Family is a healthy whole-wheat cereal rich in dietary fibre that, thanks to the EasySnacking pot, can be enjoyed plain or with milk in a single serving size.

“The EasySnacking pot is absolutely cute, convincing and clearly convenient at work, at school or while on the move,” says Maria Tsakiris, Corporate Marketing Officer at Tsakiris Family. “It sets us apart from our competitors. The small handy size is new to the market, where cereals traditionally are sold in larger cardboard boxes.”

The three varieties in the range – whole-wheat morsels with cinnamon, whole-wheat morsels dipped in hazelnut praline, and crunchy whole-wheat pillows with hazelnut filling – are contained in three versions of the EasySnacking pot from RPC Superfos. Vintage-themed, the pots are decorated using advanced In-Mould Labelling, which renders perfect graphic quality.

Injection moulded in polypropylene, the EasySnacking pot features attractive smooth lines and a pleasingly simple design, with all that end-users need, and nothing more. A convenient spoon is contained in the lid, under a self-adhesive peel-off label, allowing consumers of Le Petit Déjeuner to add a dairy product if they wish.

“We offer delicious cereal snacks in a new and exciting way and the packaging is an essential part of our branding,” explains Maria. “The spoon is lovely and as a whole, the EasySnacking pack from RPC Superfos hits the nail on the head.”

The concept of ease and convenience for cereal snacks has resonated not only in Europe but also in China, Taiwan, and South Korea, to which Le Petit Déjeuner in this new format is now exported.

“Simply showing the sample packaging and presenting our concept to our international business partners has proved to be a great door opener,” says Maria.

Founded in 1963 by Maria’s grandfather, Tsakiris Family is a well-known producer and distributor of breakfast cereals and also fresh eggs.

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  • Brand Launch
  • English
  • Modified 14 Sep 2018
  • Hits 414