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    The Box makes consumers say hello to Mentos

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    • The Box b.v.
    The Box makes consumers say hello to Mentos
    Eating, Drinking, Food, Candies, Sweets, Primary Packaging, Metal Tins, Irregular Metal Tins, Custom Primary Packaging, Secondary Packaging, POS, Point of Sale, Active, Smart Packaging, Sustainable Packaging, Reusable Packaging, Refillable Packaging, Metal, Packaging Decoration, Colouring, Embossing

    Commissioned by Perfetti van Melle - major producer and international confectionery player - The Box was asked to produce a unique tin. Perfetti van Melle owns various umbrella brands, including Smint, Fruitella, and Mentos. In support of Mentos' international 'Hello' campaign (also familiar from TV), we created this colourful and cheerful tin.

    Mentos wanted to strengthen its brand in the Duty Free market: the shopping area behind customs that you encounter at international airports around the world. We believe the colourful tin will serve as a nice surprise for (business) travellers who are returning home.

    The resulting new tin for Mentos

    Perhaps you've noticed it already, but the shape of the tin is a larger version of the familiar Mentos candy. The candy wraps itself, as it were! We have printed the tin in full colour and have embossed the top. The tin consists of two parts: a bottom and a lid/body. Both the body and the lid are deep drawn.

    To further strengthen the branding, Perfetti van Melle has packed the tinbox in a cardboard display. The result is beautiful; the tin immediately stands out on shop shelves. We look back on this project with great satisfaction. There's no doubt this Mentos tin will serve as a successful Duty Free product!

    See also

    Custom tins for Wall Cakes

    A very special customer from Germany! A leading photographer accompanied our client who wanted to package special cakes. Cakes that were to be sold in Berlin. The tin has become something really special. The custom-made tins can be stacked on their sides, so they can be used to build a wall. The tins fit together seamlessly. The modern graffiti-like designs, together with the sepia-coloured old photographs, make the tin quite special. The tin itself says it all: "Eat the wall!"

    • Brand Launch
    • English
    • Modified 16 Apr 2021
    • Hits 835