With store shelves creaking under the strain of 1000s of products, engaging packaging is vital to making your brand stand out.

Good packaging attracts consumers, communicates your brand's virtues and ultimately boosts sales. It's an important quality indicator and it's essential when it comes to brand image. Mastering the art of great packaging means winning customers' favour and growing market share.

Be inspired by the following brands and the innovative ways they exploit the power of the pack.

1. News of the Wooled by Gwyn Lewis

For this Introduction to knitting kit, the designer used the source of wool yarn sheep, promoting the products by using representations of a sheep to catch the eye and get people interested in yarn craft.

2. Valvoline Oil T-Shirt by Eric Stevens

Borders Perrin Norrander reawakes Valvoline brand and makes it relevant to car guys again. By eschewing category clichés and striking an emotional chord with the brand's prime audience, Valvoline quickly shot to #1 for the first time in company history.

3. Fisk by Landon Larsen

Fiks is a magazine built in a unique, interactive style that integrates simple puzzles/activities with the fresh content and stunning packaging.

4. Panasonic Note by Scholz & Friends

Brilliant packaging for the Stereo Earphones Headphones RP-HJE 130 Panasonic. Inspired by the shape of a musical note the packaging is beautiful, minimal and impactful.

5. Very Very Bright by Julia Kim

Creative packaging for light bulbs.

6.Gris 12 pencil package by Kevin Angeloni

Another way of seeing the gray pencil that everyone knows being an indispensable tool for all creatives. The pencil is contained in a thin glass cylinder topped with a cork. Everything is placed in a plexiglass holder.

7. Hang Me Some Tea by Soon Mo Kang

This tea packaging is a funny take on how the simple motion of hanging a used teabag on the rim of your cup, be done. Color-coded for different varieties, the hangers are rather cute and so are the tea-shirts!

8. Cheese Pencils by The Deli Garage

Cheese Pencils are shaped like oversized pencils, where the "leads" contain three different flavours: truffles, pesto and chilli. With the built-in grating function you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal. A scale lists how many calories the portion contains.

9. Socksraw by Leejiye

This not ordinary package is designed to highlight the special quality of single color socks. The name of socksraw is a combined word of socks and draw and the words represent the concept of the package, the material of the package is paper and the sketch of the package is printable.

10. Carrot Sugar Scrub

This pretty sugar scrub is a perfect DIY gift by OHMY!Creative