October is the month dedicated to raising awareness about Breast Cancer, a month more commonly referred to as Pink October.
This year, Toly launched a Limited Edition Blush Compact for Pink October. The blush compact, launched at Luxepack Monaco, was presented in four variants – Rouge, Nude, Nocciola and Rose` to support research and victims of this disease.
Compacts were sold online, through selected outlets and beauty shops, and a number of companies bought and donated the limited edition compacts to their employees. Amongst those supporting Toly in this campaign were Vibe FM, Montekristo Estates, Express Trailers, LeoVegas, OJO Beauty Lounge and MIA.
Ms Dorien Bianco – CMO of Toly Group – presented a donation of €10,000 to Pink October Malta and Hospice Malta. Parliamentary Secretary Julia Farrugia and Mr. Jeremy Dalli, Chief of Staff at the Ministry of for the Economy, Investment and Small Business, attended the event. Mr. Ivan Grech and Ms Maria Gatt received the donation on behalf of Pink October Malta and Hospice Malta.