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Toly 2021 – Playing To Win

  • Toly

2020 was an intense and volatile year.

We started the year extremely optimistic, building upon our “Scaling Up” theme for 2019, but little did we know that COVID-19 would hit the world with such a massive medical and economic impact.

COVID-19 has not just pummelled the global economy, but it has also changed the growth curve of the three big forces that are shaping the modern world:
1. Globalisation has been truncated.
2. The digital revolution has been radically accelerated.
3. The geopolitical rivalry between America and China has intensified.
For many businesses and people, there will be no going back to the pre-COVID world.

The beauty industry has been hit during the COVID-19 pandemic.
With the lockdowns, many retail stores were closed, and travel retail has almost disappeared as airports remain empty.
Prestige sales have also suffered in the western world, with only China showing growth in 2020, whilst makeup sales have suffered due to social distancing and the wearing of masks.

Toly’s business levels dropped by 17% top line, but with the strong cost focus and support from governments around the world, we have protected jobs and retained a solid financial foundation.

During the year, we continued to launch many exciting new products across all our categories, not just in the classic categories of makeup, skincare, and fragrance, but also across our paper division Toly Deluxe, and our full-service division Beauty Trill, supported by Toly Design Studio as well as our strong focus on innovation.

Our theme for 2021 is:

Playing To Win
Recover… Reinvent… Reignite

As a company, we need to continue to play to win instead of playing not to lose or just playing to stay in the game.
By focusing on winning, we will recover what we lost in 2020.
We will reinvent the way we do business and support our customers with exciting new innovative, on-trend products, and we will reignite our passion by lighting a fire within ourselves, to always be one step ahead.

At the same time, we will continue to live our core values built around our people, our passion, our pride, and our creativity.

Despite the business setbacks, we have not lost our ambition and have continued to invest in our people, our capabilities, and our creativity.

The Phase 2 expansion of our new Malta factory has been completed, along with additional capacity for metallising, as well as a 3D printing farm.
Our capabilities in Korea have also been expanded, with new manufacturing plants and equipment.
Across the group we have a strong focus on operational excellence and sustainability, incorporating both the materials that we use as well as the way we design new products.

This year, Toly Malta celebrates 50 years of manufacturing in Malta, which is a milestone for any company, and speaking to our long-term employees it is clear that Toly has changed over the years and continues to reinvent itself in line with the changing market.
At the beginning of 2021, we officially changed our logo from “Passionate About Packaging” to include “Building On Beauty”, as we continue to evolve into a beauty powerhouse, offering a 360-degree approach with speed-to-market, sustainable, and innovative solutions.

Looking forward,
We will not rest on our laurels.
We will continue to build a great company with great people, and we will maintain a strong sense of purpose and community.

Our future will be created by the way we act today, not tomorrow.

Thank you to all our customers, employees, and stakeholders for your ongoing support.
We will continue to remain positive, as
“After every storm, a rainbow will appear.”

Andy Gatesy
Chairman & CEO

See also

Toly's Interactive Sustainability Webinar 11th September

This exclusive event is designed to equip you with the critical knowledge needed to navigate the upcoming changesa in sustainability legislation, including the Packaging and Packaging Waste Regulation (PPWR). At Toly, we are committed to staying ahead of the curve, continuously working behind the scenes to develop strategies and solutions that will help your brand not only comply with these new regulations but also thrive in this evolving landscape.

Revolutionizing the Beauty Industry: Toly's 360-Degree Beauty Development Platform

Toly's 360-Degree Beauty Development Platform serves as a holistic system connecting beauty brands, manufacturers, and service providers, facilitating seamless collaboration, idea exchange, and the transformation of concepts into tangible products. This platform underlies our ethos of building customers for life. It acts as a bridge between creativity, expertise, and cutting-edge capabilities, fostering innovation, agility, and forward-thinking practices. Our platform places a strong emphasis on sustainability, eco-friendliness, and ethical practices in packaging and product development.

Revolutionizing the Beauty Industry: Toly's 360-Degree Sustainable Beauty Development Platform

In this post, we will delve into the concept of Toly as a 360 Degree Beauty Development Platform which includes the comprehensive services offered by Toly, and the remarkable benefits that cosmetics, and makeup brands can reap by collaborating with us. As we embark on this transformative journey, we place great emphasis on sustainability, eco-friendliness, and ethical practices in packaging and product development.

Toly Goes Green with Elle’s Green Beauty Stars

Our paperfoam godet holder is a revolutionary packaging solution that is both eco-friendly and unique. The biodegradable material is 100% home-compostable and recyclable along with paper. The unique molding process also allows us to create forms and shapes that are not possible with conventional card manufacturing. Additionally, the godet holder design allows the consumer to easily refill the pack by pushing out the godet from a hole in the bottom of the holder.

  • Company News
  • English
  • Modified 11 Mar 2021
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